In this short presentation, Lucia from Tatam, shares key statistics, trends, and data for influencer marketing for 2023. She provides an overview of the patterns that were seen in 2022 and those predicted for 2023. She discusses the complexity and challenges confronting influencer marketing agencies, such as inflation, creator economy, recession, and new and stricter privacy laws. Lucia offers advice on how to prepare for the future to have effective influencer marketing campaigns.
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