Google Ads (formerly known as AdMob) is an advertising platform from Google to advertise across all Google’s assets, both desktop and mobile. It allows businesses to drive traffic to a website, get more phone calls or increase physical store visits. It features precise targeting with multiple target criteria based on Google users profile.
Google Ads Info
| Types: | In-game Advertising, Mobile Ad Network |
|---|---|
| Ad Formats: | Banners, In-App, Video |
| Models: | CPC, CPI, CPM |
| Trading Models: | Self Service |
Google Ads News
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January 2024 User Acquisition Roundup: new tools and best practices Posted on February 01, 2024 by Artem Dogtiev ...how to use Google AI to create and optimize your Search ads with the new conversational experience in Google Ads.
Google Ads Podcasts
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#4: How to drive app installs with SEO with Kate Petrakova, Marketing Lead at Rocket Internet In the early 2000s, digital marketing for online commerce companies centered on relative keywords
Google Ads Competitors and Alternatives
Liftoff
Drive campaigns for post-install events
ChartBoost
For developers, by developers
Unity Ads
Maximize Your Game’s Revenue
AppLovin
Turns mobile into the medium of choice for brands
AdMob
Monetize your apps intelligently
AdColony
The In-App Marketplace for Brands
Google Ads Reviews
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