Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 2,8 Million ad auctions per second. We are trusted by Ubisoft, Waitr, Tilting Point, Ilyon, Papaya Gaming, CoinSwitch, Animoca Brands, Kefir!, CoinDCX and many others.
Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.
Persona.ly offers a programmatic & fully transparent service, from playable and dynamic creative generation to driving scale outside of traditional acquisition channels and providing actionable marketing insights.
Key features
- User acquisition
- User re-engagement
- Programmatic for agencies
- Accessing 60 data points before serving each impression
- Integration with major SSPs, processing more than 2,8 Million in-app ad auctions per second
- Full transparency
- Dynamic creative generation
Office Locations
HEADQUARTERS
Meir Weisgal 2
Rehovot 7632605
Israel
Mumbai
India
San Francisco
United States
Beijing
China
Berlin
Germany
Seoul
South Korea
Jakarta
Indonesia
Persona.ly Data
| Employees: | 10-50 |
|---|
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
Persona.ly Info
| Types: | App Installs, DSPs |
|---|---|
| Ad Formats: | Banners, Interstitial, Offer Walls, Rewarded Video, Rich Media, Video |
| Models: | CPI, CPM |
| Trading Models: | - |
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App Growth Awards 2023 - Finalists Announced Posted on October 30, 2023 by Fiona McGregor ...Innovation - Sweatcoin Growth Engine - ShareTheMeal Video In-App Impact Loop - SplashLearn Product Funnel - Persona.
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Unleashing the power of re-engagement Posted on February 20, 2024 This post was first published on Persona.
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How Persona.ly doubled non-buyers CVR while scaling gross sales 5.7x for LightInTheBox eCommerce app Posted on September 20, 2023 Persona.
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SKAdNetwork 5.0: What to expect Posted on September 14, 2023
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Unleashing the power of contextual bandits: Chaty case study Posted on May 17, 2023 This post was first published on persona.
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The vicious cycle of click spamming Posted on February 09, 2023 This post was first posted on persona.
- Privacy in 2024: Navigating the new landscape for marketers Privacy trends will continue to evolve in 2024, influenced by privacy regulation changes, technology improvements, and users’ demands for more transparency in the handling of their personal data....
- Getting the Most of Your Programmatic Campaigns – Practical Tips on Improving Your DSP’s Performance There is no doubt that programmatic is becoming a more prominent UA channel as more app developers add it to their performance marketing mix or are already scaling their programmatic operations. While...
- How We Outperformed Re-subscription Cost KPI 4.5x for Wavve Content Streaming Platform Download the PDF version of the case study Persona.ly worked with Korean mobile marketing agency Mobidays, to re-engage users of the Wavve app, one of the most popular video streaming services in Korea...
- Unleashing the Power of Re-engagement: A Deep Dive into Persona.ly’s Dynamic Audiences Segmentation Engine Navigating the competitive landscape of mobile app publishing demands a granular understanding of user behavior and a strategic approach to revenue optimization. Retargeting emerges as a tactical cornerstone...
- 5 Tips To Up Your Retargeting Game That Actually Work Audience segmentation for retargeting is a versatile (and often underestimated) strategy almost any app developer can benefit from. However unleashing the full potential of retargeting requires business...
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