Smadex

Smadex is the -first programmatic DSP engineered for growth.

We are a technology company led by engineering and data , focused on uprising the global programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

App User Acquisition

Find, attract, and convert high-quality users,  leveraging Smadex AI capabilities

When it comes to user acquisition, the -first nature of Smadex marks the difference. Easy-to-use and with different layers of data available for targeting and optimization, Smadex’s sophisticated analysis tools allow you to enrich your data as your campaign runs, and your advertising to reach your exact targeted audience. 

• Scalable global reach

Scalable cloud-based infrastructure, connecting all -first ad exchanges, including Mopub, Ironsource, AdColony and Pubmatic, handling more than 1,000,000 bid requests queries per second, and dynamically rate and purchase ad space in less than 100 ms. 

• Reach performance goals with proprietary AI

Smadex AI finds the best performing variables of your campaign and optimizes its bidding to gain scale while bringing positive ROI.

• 100% Transparency

Not just Installs and Impressions. Combine more than 350 variables on our advanced reporting tool, giving you the insights that matter for your specific objectives.

Re-engagement

Drive retention and conversion making the most of Smadex retargeting solutions

Making re-engagement a great part of your campaigns has proven to increase overall LTV. Smadex data-led programmatic platform provides audience insights on the spot to optimize your campaigns by focusing on getting the right users in. 

• With Smadex Incremental Testing platform, you can validate if your ads are influencing users to keep coming to your app. 

• Increase avg. LTV of your app customers by reconnecting with upsell offers and keeping your app top-of-mind.

Programmatic Media Buying

With Smadex, you gain reach and flexibility. Run AI-powered programmatic campaigns across channels, formats, geos, and business verticals to achieve higher conversion, user acquisition, and engagement. 

• Brand-Recall

Segment your user base and deliver targeted brand experiences. Smadex deep data integration enables a holistic view of the user and real-time precision targeting to identify the segments of customers who are most likely to engage with your brand.

• Keep’em testing

Run A/B tests to find the right message for your audience and reach them while browsing, playing, and watching content on the best publishers around the world through our +800K exchange and publishing partners. 

• Fraud prevention framework

The impact of attribution fraud can be costly and significant for brands. We take very seriously the type of traffic that goes through Smadex’s pipes. Our publishing partners work with us to keep our traffic safe, while we control each impression with our validation partners.

The advertising ecosystem at your service with Smadex

Smadex programmatic offering allows marketers to reach millions of consumers globally by providing: 

• Partnerships with leading -first ad-exchanges.
• Integrations with leading data, brand safety, and anti-fraud partners to ensure their campaigns’ compliance, scale, and performance.
• A state-of-the- platform with app-level reporting for managed and self-served clients.

Smadex’s high commitment to industry transparency, brand safety and fight against fraud has gained great recognition in the industry. Smadex was recently recognized as best-in-class DSP for fraud-free installs by measurement company Kochava and got IAB Gold Standard Certification and the Good Practice Principles by industry-owned media auditor ABC. 

About Us

Smadex is part of Entravision (NYSE: EVC), a global media company focused on connecting audiences through content and technology. As a global team, we work with global advertisers and keep building products used by leading advertisers worldwide.

• 18 offices around the world
• +200 associates ready to talk with you
• Global reach

Careers

Check out the latest on our careers page here

Team

Jordi de los Pinos

Jordi de los Pinos is the founder and CEO of Smadex. Passionate about technology and entrepreneurship, he founded Smadex to fulfill his dream of creating a globally significant technology company which puts its product at the center of its strategy. After a successful exit, he continue to lead the business to contribute to its global growth and maintain our core values of transparency, honesty, and passion for technology and work ethics.

Office Locations

HEADQUARTERS

ENTRAVISION

2425 Olympic Blvd #6000

Santa Monica, CA 90404

USA

HEADQUARTERS

SMADEX

Roger De Lluria 50

Atico, 08009, Barcelona

Spain

Smadex Info

Types:	DSPs
Ad Formats:	Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
Models:	CPA, CPI, CPM, Pay Per Call
Trading Models:	Self Service

Smadex News

• 
  Smadex releases "Maximizing Creatives Impact" guide Posted on April 11, 2024 by Business of Apps Recognizing this role, Smadex is proud to unveil its latest guide.

Smadex Insights

• 
  What’s new with SKAd Version 4.0 Posted on June 28, 2022 This post was first published on smadex.
• 
  7 reasons you should be advertising in CTV Posted on June 08, 2022 Platforms like Smadex have precise targeting capabilities that allow ad experience personalization using data such as....
• 
  Skad Is here - now what? Posted on May 12, 2021
• 
  IOS 14 to define the new normal for mobile advertising Posted on August 31, 2020
• 
  7 Ways to find the right DSP for your user acquisition campaigns Posted on July 28, 2020 ...article was originally published on Mobile Masterminds, the community of mobile app experts, presented by Smadex.

Smadex Podcasts

• 
  #46: Transparency and mobile performance with Jordi de los Pinos, Co-founder and CEO at SMADEX   It’s undeniable – when it comes to mobile advertising, performance – is what you’re looking from your online advertising partner first and foremost

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