Spain App Market Statistics (2024)

Spain has a very high rate of smartphone usage with nearly 90 percent of the population being active users. Revenue has grown rapidly since 2019, alongside growth in the average usage per day, which was just under three hours each day.

Spain has one of the largest economies in the app sector in Europe based on total employment, which reached 159,000 jobs in 2022. The growth in the app sector is in contrast to the wider economic fall in the first year of the coronavirus pandemic, and as Spain’s economy recovers it can be expected that the app market will continue to strengthen.

Some app publishers have begun to reflect the movement to promote other languages spoken in Spain, particularly Catalan, Basque and Galician. In June 2023, Google Maps announced it would release voice navigation in Catalan and in 2022, FC Barcelona and Spotify jointly confirmed Catalan would be available on the music app. Basque was added to Google Translate software in February 2023, which also includes Galician and Catalan.

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Spain’s longstanding restrictions on ride-hailing platforms have been challenged by the European Court of Justice, which ruled in June 2023 that Barcelona’s ratio of licenses given to traditional and ride-hailing drivers was unlawful. However, regional authorities are able to require additional criteria for the licenses of private-hire car drivers, to limit the number of ride-hailing drivers.

Growing attention is being paid to the development of all-in-one superapps, which would offer banking, shopping and task services. A survey found 44 percent of Spanish respondents were interested in the prospects of an everyday app, although many were concerned about data security.

We have collected data and statistics on the Spanish mobile app market. Read on below to find out more.

Key Spain App Market Statistics

• The Spanish app market generated $910 million in revenue in 2023, an increase of $104 million on the previous year
• Disney+ was the top-grossing app in Spain in 2023 earning $21.9 million
• There were 41.8 active smartphone users in Spain in January 2023, up from 40.5 million the year before
• Temu was the most downloaded app in Spain in 2023 with nine million downloads
• Apps were downloaded two billion times in Spain in 2023, up from 1.2 billion in 2019

Spain App Market Revenue

The Spanish app market earned $910 million in 2023, up from $806 million the previous year for an average per-user spend of $19.91.

Spain app market annual revenue 2019 to 2023 ($bn)

Spain consumer spend per user 2019 to 2023 ($)

Spain App Market Revenue by App

Disney+ was the top-grossing app in Spain in 2023, earning $21.9 million.

Spain revenue by app 2023 ($mm)

Source: AppMagic

Spain Smartphone Users

The number of smartphone users in Spain has grown from 38.5 million in 2020 to 41.8 million in January 2023.

Annual Spain smartphone users 2015 to 2023 (mm)

Spain Smartphone Population

More than four-fifths of the Spanish population are active smartphone users, reaching 87.9% in January 2023.

Spain population smartphone usage 2015 to 2023 (%)

Spain App Market Downloads

Apps were downloaded two billion times in 2023, up from 1.9 billion the year before. On average, each user downloaded 46.8 apps.

Spain app downloads 2017 to 2023 (mm)

Spain downloads per user 2017 to 2023

Spain App Market Downloads by App

With nine million downloads, Temu was the most downloaded app in Spain in 2023, followed by Shein and TikTok.

Spain downloads by app 2023 (mm)

Source: AppFigures