This includes advanced Demographic and Interests Targeting to find matching audiences, CPA Goal pricing model for automatic bidding and optimization, efficient ad formats (Push, In-Page Push, Interstitial, Popunder) with unique templates for customization, and more.

Founded in 2011, the company rapidly became a leader in Popunder advertising first, and then expanded into the native and display advertising market with Push Notifications and other formats. The company covers 195+ GEOs with 12 billion advertising impressions per day. The company is also a member of IAB Europe with a ISO/IEC 27001 Safety Certification.

PropellerAds’ in-house developments, such as advertisement rotation algorithms, allow us to analyze a large number of users by numerous parameters and find the most suitable audience for each offer. These features are:

• CPA Goal bidding. AI algorithm that tests many ad placements and automatically picks the best bid (auction price) for each placement taking into account the desired conversion price set by an advertiser. So our partners don’t have to filter, blacklist, or whitelist zones (ad placements) manually. Based on our tests the traffic price is 40% less than with the manual bidding models.

• Interest Targeting for Push Notifications is our exclusive targeting option for our market.

Based on data of the latest user activity in the system and big data predictions, this feature allows bringing users together in cohorts with the highest probability of relevant interest to an offer. The cohorts include various affiliate marketing verticals.

• Direct Click allows testing an offer with the most-engaged audience that the system identified. This traffic type is most likely to bring desired conversions based on PropellerAds algorithms and system predictions.

• Multiformat CPA Goal campaign – it’s possible to show ads to the broadest possible audience with just a couple of extra clicks. By turning on this feature advertiser lets the system automatically copy the campaign parameters to other ad formats – Push, In-Page Push, or Onclick, depending on the initial format. Thus, no need to set up extra creatives and copy targeting settings manually.

Propeller Ads Jobs and Careers

PropellerAds lists available positions here across roles in Marketing, and Sales and Finance.
You can also find employee reviews and open positions on the company’s Glassdoor profile.

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Awards

• #3 remarketing platform for gaming and non-gaming apps globally in the AppsFlyer Performance Index 2022
• One of Business of Apps’ Top Mobile Advertising Companies of 2022
• #10 among Inc. Magazine’s Top 5000 fastest growing companies
• Part of the French Tech FT120

Why choose Adikteev

• App retargeting technology with 90% win rate in competition challenges
• Dedicated creative studio with 10 years of experience developing ads that are proven to trigger user actions
• Pioneers in user churn prediction for smarter app marketing
• Incrementality experts with transparent measurement methods

Testimonials

“Adikteev is great. I’ve worked with a lot of different companies. Whenever I wanted data, whenever I wanted to try something, Adikteev was there to provide it and they went the extra mile when I asked them to. Their technology is great, it achieved everything I wanted it to. Customer support was also just amazing.”

– Brett Patterson, UA Director at Influence Mobile

“I was just so impressed by your commitment to providing excellence to your partners and we couldn’t have done it without you. You worked with us to figure out the nuts and bolts of getting our data attribution to work.”

– Jenny Pacheco, Mobile Marketing Expert

“Adikteev has helped us scale our campaigns and identify user segments that would be the most relevant to our campaigns. By scaling up, we were able to boost user engagement and increase user LTV across all targets.”

– Carolina Ocampo, Head of Growth Marketing at Upland

Career Opportunities

Interested in joining us? Apply today!

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AdMaven provides diverse ad formats and solutions for advertisers and publishers. The company was founded in 2015 and has since grown to become a leading player in the industry, with over 2 billion daily impressions worldwide. AdMaven specializes in push, pop, and in-page push traffic, and
works with CPM, CPC or CPA models.

AdMaven has a network of publishers and advertisers spanning across the globe. This allows advertisers to access a diverse pool of high-quality traffic
sources from different locations.

AdMaven’s ad formats are meticulously picked to deliver great results. From push notifications to web push and all the way to int – they have it all.

The company offers advanced accurate targeting options and optimization tools. Advertisers can fine-tune their campaigns based on factors such as
location, device type, operating system, and more. AdMaven’s optimization algorithms continuously analyze and optimize campaigns in real-time,
ensuring maximum ROI for advertisers.

Technology is great, but it all comes down to the human factor. AdMaven’s account managers provide personalized support and guidance to advertisers
and publishers using the platform. These are top-tier professionals, experts in digital advertising and possess a deep understanding of the platform’s
capabilities. They help the clients in optimizing campaigns and maximizing results, and deliver tailored solutions.

Account managers offer practical optimization tips, such as adjusting targeting parameters, refining creatives, or exploring new ad formats. They also
supervise technical support, and ensure that clients receive timely and efficient assistance.

The company prioritizes the integrity of ad campaigns by implementing superior anti-fraud tools and in-house technology. AdMaven ensures a low
incidence of fraudulent traffic, guaranteeing high-quality impressions for their clients.

Key Features

• Monetize every user
• Traffic is mainly entertainment-oriented (streaming, gaming etc) and is direct traffic
• Global coverage
• We run a self service platform for both advertisers and publishers, but it’s fully managed!
• Dedicated Support, 24/7 on Live Chat
• We support almost every popular payment method for you to load budget or get paid with

Office Location

Tel Aviv, Israel

Careers

Check out the latest opportunities on our careers page.

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Approximately $65 billion is lost to ad fraud each year. Fraud Blocker can help marketers save this wasted ad spend by eliminating fraudulent, invalid, and low quality ad traffic from their campaigns.

Fraud Blocker is proudly based in the United States and has been successfully saving clients money and improving their lead quality since 2019. Learn how Fraud Blocker can help your business at fraudblocker.com.

Core Features

• Best-in-class click fraud detection (such as device fingerprinting, IP monitoring, VPN detection and more)
• Fraud scoring
• Automatic IP blocking
• Direct integration with Google Ads (with Facebook Ads coming soon)
• Customizable detection rules
• Easy management of subscription and teams

(full details available at fraudblocker.com/features):

Why Us?

• Rated #1 by TechTimes for click fraud protection
• US-Based (Based in Los Angeles California)
• Fraud Blocker is created by marketers for marketers; lead by a team of former, experienced advertising executives
• Extensive 14-day free trial
• Sign up and start blocking fraud in minutes
• Pricing as low as $39 /month

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Our offerings include self-serve & fully-managed services over all our UA platforms, a DSP for programmatic buying, Albert.AI an autonomous AI platform for better campaign management, Creators Generated Content for authentic creators’ production & a fast pace creative video service.

Careers

Check out our latest career opportunities here.

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Key Features

• only verified advertisers
• a wide selection of landing pages for any kind of traffic
• development of custom LP’s according to individual webmaster’s requests
• integration with plenty of trackers, such as Binom, Keitaro, BeMob, PeerClick
• personal account manager available 24/7
• it takes you 10 minutes to register and start off
• Weekly stable payouts
• Minimum payout – $25
• Revenue Share model – the terms are more favorable than any CPA offer
• CPA model available on private terms
• Additional opportunity to make a profit on Traffic back
• Referral program

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Remerge pioneered mobile app retargeting back in 2014. With its roots in Berlin, the company expanded its offices to New York, Tokyo, Seoul, and Singapore. The international team of specialists collaborates with some of the world’s largest apps across a range of verticals, including gaming, food delivery, and shopping.

By combining a powerful product with a personalized approach, transparent reporting, and industry expertise, Remerge has established itself as a trusted partner that delivers high-performing campaigns for efficient and scalable app growth.

AppsFlyer’s Performance Index ranks Remerge as the #1 remarketing solution globally, after the tech giants Google and Meta.

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Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.

Today we work with more than 200 GEOs are focused on the most popular ad types – Push, In-page, Native, Pop and Calendar.

Key Features

• Self-Serve Platform
• High-quality traffic
• Great number of direct publishers
• Accurate Ad targeting
• Minimum deposit is $50

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Each day companies ranging from startups to the world’s most recognizable brands, including Google, Samsung, Reddit, Uber, YouTube, Philips, Robinhood, and Playtika leverage Moburst creative, ASO, user acquisition, influencers marketing, and mobile consulting services to enhance their products and maximize KPIs, in addition to achieving exponential growth.

Moburst has offices in New York City, San Francisco and Tel Aviv. To learn more, visit www.moburst.com or contact us at hello@moburst.com.

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Key Features

• Get powerful analytics and valuable insights on your marketing performance
• Obtain the full view of your campaigns across all channels in a single dashboard
• Decrease time spent on reporting by 500+ hours monthly
• Cut costs by 2-3x compared to other alternatives

Offices

1, Agias Fylaxeos, KPMG Center, Ground Floor, 3025, Limassol, Cyprus

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We make it happen through digital advertising.

Our deeply specialized services — everything from performance based marketing to real-time bidding (RTB) — generate solid results by helping to improve online exposure and increase traffic.

Our full-service team of managers, user acquisition specialists, technical support, and customer success specialists offers unparalleled expertise and will help you to HIT YOUR TARGETS!

Key Features

Our main field of work:

• Performance based marketing
• RTB solution
• Apps development and publishing

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Key Features

• Mobile apps promotion via CPI/CPL/CPA/Revenue share models by partnering with mobile first publishers
• User acquisition for mobile apps
• Monetisation services for publishers
• Collaboration with mediabuying teams on
• Tiktok, Facebook, Instagram, Google ads, Youtube, InApp networks. Mobile apps.
• Mobmio provide promotion for several apps segments: Ecommerce, Utilities, Finance, Services, Travel, Telecom, Entertainment.

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By equipping engineers and product managers with the APIs they need to efficiently build and effectively launch fully-customized ad servers, Kevel’s award-winning platform handles over 3 billion API requests each day. Kevel has helped industry leaders like Yelp and Ticketmaster shorten their build times by 90%. Klarna and Imgur were able to monetize with Kevel-powered native ads in weeks. 

For far too long, businesses have been at the mercy of big ad tech. Tech giants force you to play by their game with their rules, while compromising your users’ privacy and online experience. And until now, only the biggest companies have had the resources to take back control by building their own monetization platforms. With teams in Durham, San Francisco, Porto, and London, Kevel is working every day to help businesses seize control of their ad platforms — keeping the Internet free, and making it easier and more ethical for brands to monetize their corners of the web.

Benefits:

• Ad-engine-as-a-service that helps users design and deploy custom ad campaigns and provides predefined APIs that enable users to launch and optimize customizable ad servers, eliminating the need to develop from scratch.
• Enables users to manage ad targeting and customize ads based on multiple marketing metrics designed to meet the needs of end audiences, campaign goals, and revenue optimization.
• Provides well-documented APIs with JSON objects to help create white-label features that allow users to incorporate custom decision rules, bidding algorithms, campaign management features, budget tracking, and analytics.
• Reporting tools to help manage campaign performance and includes a JS library, real-time stats, and more.
• Visual dashboards with a structured hierarchy to ease the design and development process along with pre-created ads to help users run ads without any API key.

Key Features

• No UX changes thanks to server-side APIs
• Hosting on own domain
• RTB integrations
• Target by context, location, search terms, first-party data, and more
• Customizable and flexible solution. No more playing by big tech rules.

Careers

Browse our current career opportunities here

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InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. ​

 InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.

Website screenshot

Source: InMobi

InMobi Pulse

InMobi Pulse enables brands to quickly reach their target audience on mobile and get answers to their critical business questions. Authoring is simple, and it includes precise targeting and speedy results. Here’s a product overview video:

Welcome to InMobi Pulse video

Source: InMobi

InMobi Jobs and Careers

InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.

You can find employee reviews of InMobi on the company’s Glassdoor profile here.

For Publishers

With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.

Ad formats available include the following:

• Video: Buffer-free and HD videos offer better completion rates and higher engagement.

Format Example

• Native: Non-intrusive ads for a great user experience that blend seamlessly with an app’s design and layout.

Format Example

• Playable: Mobile users can test drive a game before downloading it with InMobi’s Playable Ads.

Format Example

• Rich Media: InMobi’s award-winning, rich media ads that harness device capabilities such as gyroscope, camera, and touch screen.

Format Example

• Carousel: Present a collection of products with full-screen, dynamic carousel ads.

Format Example

• Interstitials: Full-screen interstitials that can serve meaningful marketing messages.

Format Example

Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.

For Advertisers

InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:

• Lookalike targeting
• Appographic targeting
• Demographics
• Location
• Interest
• Context
• Behaviour

Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.

Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.

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Key to MyLead’s success is its Offerwall – carefully tested by trusted publishers and designed to empower affiliates with a robust platform for monetization. MyLead offers a wide array of features tailored specifically for maximizing earnings through the Offerwall. With customizable options and responsive design, affiliates can seamlessly integrate the Offerwall into their user experience, enhancing engagement and driving conversions.

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Advanced cloud-based demand-side platform designed to empower users in effectively managing various aspects of their advertising strategy. This platform not only facilitates precise audience targeting but also provides comprehensive tools for campaign management, performance measurement, and more. With its innovative features and scalability, users can seamlessly navigate through the intricacies of digital advertising, ensuring a holistic approach to optimizing their online presence.

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While RevX is driven by cutting-edge technology, it is the expertise of its team that sets clients up for success. With a focus on scale, high-quality supply, granular optimization, and transparency, RevX helps clients build and maintain a healthy user base. 

In a privacy-first world, RevX’s solutions are designed to future-proof clients’ app businesses. Headquartered in Singapore, RevX has operations in China, Europe, India, Japan, South Korea, Southeast Asia, the Middle East, and North America. To learn more, visit www.revx.io.

Resources From RevX

• Guide – Incrementality Testing For App Marketers
• Guide – Ad Creative Innovation: The Complete Guide
• Blog – Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
• Blog – Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
• Blog – Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
• Blog – Hybrid Ads: Unlocking New Levels of Conversion
• Blog – Creating Lasting Impressions: Behavioral Psychology for Advertising Success

Join RevX

The future at RevX is full of opportunities. If you’re passionate about programmatic advertising and aspire to be at the forefront of excellence, then RevX is the place to be.

Join us in shaping success for app marketers. See All Open Positions

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Entravision’s performance team of mobile growth experts come with many years of experience dedicated to driving success for our clients.
Our omnichannel portfolio includes social media, media buying, programmatic, branding and CTV, among others that aim to acquire new users and engagement in apps.

Key Features

• Performance and strategy focus toward UA in mobile devices.
• Mobile-first
• Proprietary tech
• API Integrations
• Partnerships with industry key players
• Renowned Growth Squad

Roadmap to Success

App Growth Solutions

Do you want to bring your app to the next level? We got your back!

At Entravision, we work with the most advanced Growth Marketers in the industry and state-of-the-art technology to find opportunities that drive business results. We’ll walk you every step of the way to help you reach users that navigate on mobile devices accessing our quality inventory. Get to know the real effective CPI and CPA through our auction portfolio.

Auction Portfolio

Reach a higher percentage of quality users from our inventory.

Increase the impact of your creatives

• Analyze and compare the impact from your creatives trough smart-test to obtain the highest ROI % possible.

100% Mobile optimization

• Our team is 100% mobile first, meaning that all our optimizations are designed as mobile native.

Retargeting

• Get in touch again! Reconnect with existing users and develop loyalty with a tailored message.

Optimization Based on Experience

          Reach each user in a different and personalized way, according to their behavior.

• Reduce Acquisition Costs

           Maximize campaign efficiency through targeted ads to dormant users.

           Boost Conversion Rate

• Increase user-engagement through strategic distribution and smart communication.

PERFORMANCE 

Powered by Entravision

Entravision is a synonym of performance, with fixed costs at a big scale. We offer complete transparency on all results, from the click to the action.
Ideal for new advertisers who are looking for results with a predetermined budget and need to scale volume real fast.

Your next digital solution!

• Investment without hidden costs

Investment is agreed before running the campaign. The optimization job is focused on the best performing channels to reach the campaign goals.

• Results Guaranteed

Taking in consideration the campaign objectives and the audience targeted, our performance team defines the campaign structure to achieve the results that ensure the growth of your business.

• Premium Inventory

Entravision offers a smart solution to optimize CPI and CPA, with a dedicated multidisciplinary team to oversee and optimize the inventory to reach the best user quality possible.

PROGRAMMATIC

Solutions

We run AI-powered programmatic ad campaigns across channels, formats, geos, and business verticals with maximum ROI achieved through narrow targeting and programmatic optimization.

• Mobile First

Designed to better perform in the mobile ecosystem and with its native formats.

• Portfolio-based Bidding

Smadex algorithms combine predictive learning between ltv and their optimized machine learning for acquisition strategies.

• Top RTB Connections

Predictive auction intelligence between formats and global inventory.

• Multidimensional & Cohort Reporting

Statistics and competitive insights with more than 50 analyzed variables to optimize your marketing objectives.

Teamwork Makes The Dream Work

-2019 Best App Growth Team-

In 2019, Headway team got the accolade of Best App Growth Team by the App Growth Awards, and we couldn’t be happier for the recognition of all the hard work we put into each project our clients trust us with.

ABOUT US

Entravision (NYSE: EVC), is a global media company focused on connecting audiences through content and technology. As a global team, we work with global advertisers and keep building products used by leading advertisers worldwide.

• 13 international offices.
• +5K clients that trusts us
• +40 nationalities from our teams.
• +200 associates ready to talk with you

Entravision Team:

Juan Saldivar – Chief Digital, Strategy & Accountability Officer.

Mariana Villa – Managing Director Latam & EMEA.

Mariana Botero – SVP of Growth Latam.

Tomás Sañudo – Director of Growth EMEA & APAC.

Careers

Check out the latest opportunities here.

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Clickadu is a digital advertising network with a multi-format inventory to choose from. Our aim is to provide 360° ad coverage and monetization capabilities in one place.

Clickadu statistics

• 5Bln+ traffic from all over the world daily fresh out the direct publishers
• 3.6Mln daily conversions
• 3300+ Active publishers
• 41300+ Active ads campaigns and 7000 active advertisers
• 22 verticals
• 240+ GEOs

Advantages

• User-friendly SSP – A toolkit to ensure statistics transparency and campaign automation
• Fast campaign moderation – You’re a coffee break away from launching a campaign to getting traffic
• Fraud and bot filters – Machine Learning-based algorithm to filter poor quality
• Multiple payment methods – More than five solutions to cash out or top up your balance
• 360° Ad coverage – Your product will get noticed for sure with a wide variety of ad formats
• Qualified support team – A team of expert managers concerned about your success

What will you get as a Clickadu advertiser?

• 6Bln worldwide traffic fresh from the direct publishers
• 7 ads formats that can be mixed for a better result
• 22 verticals – more than in any advertising network
• 4 pricing models to choose: CPM, CPC, SmartCPA, SmartCPM
• Advanced Multi-DC communication that reduces discrepancies
• In-house traffic quality control
• Dedicated support & managers team

And what about the publishers?

• 41К+ active campaigns daily that create a high traffic demand.
• CPM up to $9
• Clean feed (we’re on it with our Policy restrictions and several moderation stages).
• Weekly payments (at $50) with no hold via PayPal, Webmoney, Paxum, and Wire.
• Referral program that will give you up to 5% of publishers’ revenue who registered via your referral link
• Stable and high CPMs for webmasters
• Strong fill rates help to maximize revenue
• Clean ads, no malware, and viruses
• Clickadu offers a good level of support via email and Skype among other methods
• Various settings for the frequency of ad impressions. Amount, range, limits on CSS Classes, Up\Under
• Setting up an advertising feed. Restrictions on certain undesirable products\offer verticals
• The ability to customize the advertising feed to match the requirements of Pbwebmedia (adultwebmasternet.com) upon request from the manager.

7 ads formats

• Banner Ads
• Popunder
• Push Notifications
• Inpage Push
• Instant Text Message
• Video Pre-Roll
• SKIM

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Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology.  Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level.   Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.

• Easy to use interface with a self-serve platform and real-time analytics
• Worldwide reach across a transparent publisher set
• Wide range of targeting options including Geo+hyper location and support for mobile retargeting
• Range of formats supported including banners, interstitials, rich media & video

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Fyber recently fully merged its three previous acquisitions: Heyzap, Inneractive and Fyber RTB (formerly, Falk Realtime), and is now operating under one single brand. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN.

Key Features

• App developers can maximize their revenue
• Direct access to over 180 DSPs
• Drive installs and boost your userbase
• Over 7,500 direct integrations with mobile app developers
• Fyber is integrated with key attribution partners
• Ad formats include: rewarded video, interstitial, offer wall, banners
• Connect with global brands
• Increase retention and sell inventory
• Real-time reporting that hits KPIs
• API data from each network

Fyber Jobs and Careers

Fyber lists available jobs and positions here with openings in their offices in Berlin and New York, across roles in Developer Relations, Operations, Solution Engineering, Client Services, Engineering, Finance and Legal, Sales and Business Intelligence.
You can find employee reviews of Fyber on the company’s Glassdoor profile here.

For Publishers

With Fyber, publishers can maximize their monetization with high quality ads from global brands. Advertising partners connect with publishers via programmatic and managed campaigns.
The following ad formats are available with Fyber:

• Rewarded video
• Offer wall
• Banners
• Interstitial

With Fyber Ad Serving publishers can increase their retention and sell inventory directly. They are able to run multiple campaigns across direct, programmatic, and mediated networks to drive maximum revenue. They can also cross-promote other apps from their portfolio to users to increase lifetime value beyond a single app.

Access to analytics and reporting allows publishers to discover ad monetization opportunities as well as break down data by app, country, ad format and more. User segmentation tools help publishers categorize audience based on app usage, behavior, and demographic data.

For Advertisers

The publishers network that Fyber offers provides advertisers with integrated possibilities for audience engagement. Fyber offers the following types of advertising campaigns:

• User Acquisition
• Interstitial
• Performance
• Video

Advertisers are able to choose what region they desire, as well as being able to manage the age and gender of the targeted users. Account managers can also help advertisers with their campaigns, from planning and testing, to optimizing.

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It allows mobile app advertisers to run ad campaigns of their choice on Facebook itself, its Messenger app, Instagram, Audience Network (to show ads across the web) and its app for businesses Workplace.

• Ad formats: Banners, carousel banners, video, slideshow
• Targeting: By age, gender, location, device, mobile OS, OS version, interests, mobile user language

Key Features

• Reach a highly engaged audience
• Collect lead data without a landing page and directly through a form
• 1.6 billion people worldwide are connected to a small business on Facebook
• Enter your daily or lifetime budget, and the time period during which you want your ads to run
• Select people based on their prior purchase behaviours
• Choose from six versatile ad formats
• Track performance and edit your campaign in Ads Manager
• Run ads across Facebook, Instagram, Audience Network and Messenger
• Easy-to-read reports and analytics
• Audience selection tools — show ads to the people who are exactly right for your business

Key People

Carolyn Everson – VP, Global Marketing Solutions at Facebook

Carolyn is the VP of Global Marketing Solutions at Facebook. She was the former CVP of Global Sales and Strategy at MSFT and COO, at MTV Networks Ad Sales.

Numbers & Revenue

• More than 2 billion daily active users
• 85% of Facebook’s daily active users come from outside the US and Canada
• 40% of Facebook users have never liked a Facebook Page
• People spend an average of 35 minutes on Facebook each day
• Revenue for Q3 2018 was $13.73 billion
• 47% of the value of Facebook Video Ads happens in the first 3 seconds

Facebook Ads Formats

Facebook Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

1. Image ads

You can choose to use a single image ad or use carousel, collection, slideshow or Instant Experience to advertise with multiple images and video.

2. Video ads

Video ads can run on both Facebook and Instagram and are highly engaging.

3. Slideshow ads

Slideshow ads can appear on Facebook and Instagram on smartphones, tablets and computers just like a video.

4. Carousel ads

The carousel format allows you to showcase up to ten images or videos within a single ad.

5. Collection ads

The collection ad format allows you to combine video, slideshow or image with product images taken from a catalogue.

6. Instant Experience

Instant Experience can be used with all Facebook ad formats – carousel, single image, single video, slideshow or collection. It’s a mobile-only experience that can be used on iOS and Android.

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• Access to over 5B daily impressions across pop, display and native.
• Self-serve dashboard or managed account (you choose)
• Low starting budget of $100
• Support ad types: Banner, JS tags, pop-under, overlays and more
• Target according to OS, Country, Connection, Browser, Carrier and much more.
• Remove publishers and placements that don’t work for you.
• Detailed reports and Macros

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Control all advertising activities in a single dashboard:

• Scalable campaign structure. Use the feature of mass uploads, campaign export/import to create and enlarge campaigns with the ease.
• Automated optimization. Simplify ad operations with automated & data-driven CTR, I2C & eCPM optimization.
• 20+ rich media ad formats. Leverage cross-channel advertising with highly customizable ad formats.
• Precise audience targeting. Setup hyper-targeted ad campaigns to reach your audience at any time/ any place.

Discover our products:

White Label DSP – create your own DSP, connect to multiple SSPs, and buy traffic programmatically, without any intermediaries. Monitor your performance with instant analytics. Improve your core metrics with a custom reports on Impression, CTR’s, Installs, and CPM’s.
Pay only 5% revshare with $1000 minimum commitment with no hidden setup costs.

Epom RTB Bidder – Buy additional traffic & get access to external sources of traffic with powerful Bidder. Get fully customizable solution and huge traffic volumes for a flat serving fee of 2¢ CPM.

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• Our app marketing solutions enable brands and app developers to acquire users and promote their brands, while giving mobile content publishers an efficient means of monetization
• Direct partnerships with mobile carriers such as Verizon, AT&T, US Cellular, Digital Turbine grant us exclusive access to pre-install inventory
• In addition to user acquisition, we offer user engagement campaigns, or mobile retargeting, designed to guide existing or churned users to specific in-app actions.
• In addition to our app marketing capabilities we work with mobile carriers and OEMs to develop white-label content and billing solutions.

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• Highlights:  Architect tech solution, among they clients are Loreal, McDonalds, Samsung, Visa, Subway
• AppsFlyer Performance Index: n/a
• Tagline: Improving marketing efficiency through more effective display advertising

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ConsoliAds Pte Ltd. is a leading Singapore-based mobile ads management platform that enables publishers to boost in-app revenue through mobile advertising. Having an acclaimed footmark across all regions globally, the platform is acknowledged for providing robust ad monetization and mediation services.

We are envisioned towards growing in-app revenue for mobile publishers and upgrading advertising opportunities for advertisers. Our feature-packed platform mediates revenue generation via a partnered fleet of top Ad Networks.

Mission

Our mission is to build a sustainable economy that would enable individuals to prosper through value addition to society.

Complete control and power to ensure hassle-free monetization for app growth.

• The Ultimate Access to the Top Mobile Ad Networks
• Easy and Quick Integration for Powerful Monetization
• Grow Revenue beyond Mediation
• In-Depth Analytics That You Can Always Trust
• Cross Promote to Grow Within Inventory

Acquire highly relevant mobile users from anywhere across the globe

• Unleash the Power of Granular Analytics
• Find Your Clan with the Dynamic Appographics
• Get Access to Premium Revenue with Direct Deal
• Highly Scalable for Advertising Agencies

Careers

Join us! Find out more about the latest opportunities at ConsoliAds here.

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Our data is open, our research is current, and our platform is very configurable. You have the power to be as involved and in control as you want to be, whether you’re a geek who digs the intricacies or a CEO who wants a tool he can set and forget. With Confiant on your side, you can move forward with confidence, knowing that hackers, bad actors, malware, and other threats won’t stand a chance.

Key features

• Security: Ad money lost, resources squandered, and threats to your company’s privacy? That’s not going to happen under our watch. With the first (and only) adtech that actively blocks harmful advertisements and an exceptional team of specialists that do remarkable things with data, we’ve got your back.
• Privacy: Cookies are still in use, data collecting is more controlled than ever, and privacy is a major concern for almost everyone. Confiant’s Privacy Compliance is a good example of this. We’ll give your CMP a boost with real-time compliance that keeps rogue trackers at bay.
• Quality: Have you ever wanted the ability to tailor and manage the ad experience you provide? Granted. You may personalise what you block with Confiant, including disruptive ad behaviours, sensitive brands and categories, and heavy advertisements.

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ClickCease is an independent supplier that is not linked with any search engine. ClickCease prevents illegitimate traffic from clicking on your Google advertisements and seeing your Facebook ads in real time, ensuring that your marketing spend is not squandered. Harmful sources will be unable to see your adverts if you use Clickcease.

Key features

ClickCease solutions include:

• Constant campaign monitoring
• Automated real-time IP and user blocking
• Site recorder
• Custom detection rules
• Detailed reports
• 24/7 support

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• Access impressions, clicks, installs, money earned/spent in daily and hourly reports to measure results of campaigns
• Set CPC/CPI bids, and define daily budgets
• Establish partnerships with other publishers to and cross-promote apps and mobile sites for free

Key Features

• Ad experiences that are tailor-made for mobile games
• Maximize revenue and capture new players with mobile video ads
• Over 1 billion monthly active players
• App developers can integrate an SDK with a couple of lines of code
• Analytics across all campaigns
• Playable ads that engage your audience
• Support for the Unity engine
• Promote games for free
• Global CPI insights that create results
• Full transparency so you can make the right decisions

ChartBoost Jobs and Careers

ChartBoost lists available jobs and positions here with openings in their offices in Amsterdam and San Francisco across roles in Business, Engineering and Product Management.
You can find employee reviews of ChartBoost on the company’s Glassdoor profile here.

For Publishers

ChartBoost offers publishers and mobile app developers the ability to monetize their audience through a simple SDK. They are used by over 300k games on worldwide basis.
Their ad formats are as follows:

• Playable ads
• Rewarded video
• Interstitials
• Animated GIFs

App developers have access to analytics through the ChartBoost Dashboard that allows them to track placements, data and revenue. The SDK to get started can be integrated in five minutes.

For Advertisers

With ChartBoost advertisers get access to over 800 million monthly game users. The ChartBoost ad exchange enables advertisers to reach inventory programmatically and includes:

• An in-app inventory with built-in targeting functionality
• A mobile gaming audience at scale
• A real-time bidding engine with included data and reporting options

Advertisers can also target relevant users with data-driven audience segmentation. Access to analytics is available, including monthly CPI insights on a global basis. Chartboost Influence can connect gaming influencers with brands to create custom video content.

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• Highlights: single dashboard to plan, run and analyze programmatic, direct, search and social media ad campaigns, storing data for all internal and external communications for an ad campaign, workflow automation, biz intelligence
• AppsFlyer Performance Index: n/a
• Tagline: Redefine Your Digital Media Buying

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• Cauly Add – Optimised ad network for the domestic advertising market
• Cauly App – App server to generate a new mobile business experience for developers and publishers
• Easy SDK download and integration for Android and iOS

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• Highlights: provides access to more than 18 ad exchanges, retargeting, hyper targeting, multiple device and format optimization, Native Video format supply, proprietary Responsive Ad units, Rewarded Video self-serve early adopter, connects from 18 to 70+ ad exchanges, PMP deals, serves 350 agencies
• AppsFlyer Performance Index: n/a
• Tagline: In-house marketing, done right.

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ArmorAds is the mobile Ad Network by Kimia Group.

ArmorAds uses data-driven proprietary platforms, algorithms and anti-fraud solutions to achieve constant ROI gain and scalability for our partners, while protecting against revenue loss and brand damage caused by fraudulent practices.

We provide tested campaigns from premium advertisers and safe, large volume traffic sources.

We believe in long‑term trusted partnerships built on transparency, empowering our clients with in-depth industry knowledge, and using innovative engineering to achieve growth and brand security.

Key Features

• ArmorAds Pro-Tech fraud protection technology
• Premier optimization
• Proprietary ad server
• Intelligent Traffic routing
• Global reach with local focus

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Appnext is one of the largest independent app discovery platforms, offering the only recommendation engine on the market, which encompasses both in-app and on-device discovery. Appnext discovery platform powers 4B daily app recommendations via over 20 interactions along users’ daily mobile journey.

Through its direct partnerships with top OEMs, operators and app developers, Appnext creates a discovery experience in over 10,000 mobile touchpoints. Powered by proprietary AI technology, Appnext ‘Timeline’ predicts the type of apps users are likely to utilize next and recommends which ones to install. Appnext’s recommendations are helping app marketers reach more engaged users and get their apps discovered, used and re-used.

As of June 2020, Appnext is part of the Affle group. Affle (India) Limited trades on the Indian stock exchanges (BSE: 542752 & NSE: AFFLE).

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For more information about AppLovin, visit: www.applovin.com

Solutions and Key Features

AppDiscovery

AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably. 

Key features

• Multi-channel growth at massive scale through a single platform. 
• Campaigns optimized for ROAS or down-funnel events so apps can scale profitably.
• End-to-end campaign management and solution consultation.
• Reliable reporting available through the AppLovin dashboard.
• APIs for adjusting campaigns or viewing campaign data via 3rd party measurement. 
• Complimentary, top-performing creatives for both mobile and CTV. 

MAX

MAX was the first real-time mediation solution that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin’s premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.

Key features:

• 20+ SDK Bidders, direct sold with direct-to-advertiser, promotional and backfill support, and 100+ DSPs via ALX, as well as 25+ traditional waterfall networks. 
• Time-saving automation – use it when you need it, or use manual settings. 
• Easy-to-integrate, easy-to-test, lightweight SDK. 
• 360-degree approach for growing ad revenue through UA with AppDiscovery.  
• Brand safety features that centralize monitoring, risky content detection, and bad ad reporting.

ALX

The AppLovin Exchange (ALX) is the leading source of premium in-app mobile ad inventory and the largest mobile real-time-bidding exchange, connecting mobile ad space buyers directly to AppLovin MAX. Through direct, equal access auctions, all ALX buyers are placed at the top of the funnel – ensuring transparent upfront pricing with no middleman fees, so purchasing power goes further.

Key features:

• No one has higher priority access to supply than advertisers, agencies, and DSPs on our platform
• Cost is always upfront and there’s never hidden fees or middleman fees
• You’re reaching real users thanks to industry-leading protection from invalid traffic
• Zero duplication for impression opportunities as a result of the flat, equal access model

Array

Array helps OEMs and telecom carriers unlock increased monetization opportunities and deliver exceptional mobile experiences throughout the device lifecycle. By leveraging AppLovin’s industry leading technologies and mobile app network, partners increase revenue and improve customer satisfaction with personalized on-device app recommendations, direct downloads and optimized experiences.

Learn more 

Wurl

Wurl powers the world’s connected TV ecosystem with an industry-leading platform for distribution, monetization, and performance marketing. By delivering turnkey tools and detailed insights they can’t get anywhere else, Wurl helps content companies, streamers, and advertisers maximize their revenues, attract and retain more viewers, and grow their brand value.

Learn more

SparkLabs

SparkLabs is our in-house team that uses creative strategies and data to produce high-quality, high-performing ads that drive industry-exceeding results.

Learn more

AppLovin Jobs

Interested in joining AppLovin’s global team? Find out more about current opportunities across all offices at Jobs.

Our Culture

At our core, we are innovators focused on driving businesses forward with the most advanced technology that connects companies to their customers in a meaningful way, resulting in the highest quality results. To learn more, visit our About Us page.

AppLovin was named a 2023 Fortune Best Workplace for Millennials, a Cynopsis 2023 Top Women in Media Honoree, and a Certified Great Place to Work in 2021, 2022, and 2023.

Team

Adam Foroughi is CEO and Co-Founder of AppLovin Corporation

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The platform features two plans: Basic and Advanced.

With the Basic plan, currently available only for the US market, developers can set their app ad campaigns with a specific CPI they want to stick to and let it run automatically with minimal management on their part.

The minimum budget for the Basic plan is $5,000 per app per month.

The Advanced plan implies developers need to set up keywords they target and audiences they need to reach, set bids and budgets they plan to spend and pay only when mobile users tap on their ads.

Key Features

• Reach engaged users at the exact moment they’re searching for your app
• 70% of App Store visitors search to find apps
• Set your own bids and budgets
• View detailed reports of all key metrics
• Pay only for installs at a cost you choose
• Intelligent automation maximizes results
• Pay only when a user taps on your ad
• Quick-view dashboard tracks ad performance
• Minimal ongoing management needed
• Choose keywords and audiences for your ads

Key People

Tom Pearman – Head of Partner Development, Search Ads UK at Apple

Tom is a commercial leader with over 15 years experience in media, marketing and business development spanning mobile and digital as well as traditional media channels. 

Numbers & Revenue

• Apple has stated that 70% of all downloads come from searches
• The Search Ads conversion rate sits at 50%
•  77% of Search Ads generate a download that the end user was not expecting
• An average of 56% of users are reinstalling apps
• The average Cost per Tap of Apple Search Ads is around $0.84

Apple Search Ads Formats

Apple Search Ads uses a single, sponsored ad that may appear at the top of search results when a user is searching:

Apple Search Ads Format Example

All of these ads have a blue background and ad disclosure icon. It could appear in one of several formats, depending on the user’s device and what may work best for the search query and user.

How To Set Up Apple Search Ads (Video)

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Our values:
We are Innovative:
Our growth is driven by our ability to evolve and innovate when time requires us to.We keep up with the constantly changing world and try our best to be an innovative contributor to it.

We take Accountability:
We believe in having people who would take complete responsibility for their tasks. Every individual does their part hence enabling us to grow as a whole.

We move fast:
We believe that occasional failure is unavoidable so we experiment more and experiment fast, eventually speeding up our learning process and helping us to improve quickly.

We build Relationships:
The key to great business is great relationships. We constantly strive to build strong relationships with our partners empowering us to grow and sustain.

Key Features:

Extensive Reach:
With a reach of over 2 billion users across the globe, 3.14 is sure to find your target audience.

Machine Learning based algorithm
The algorithm with its machine learning over the years of historical data is able to match the right advertisers to the right user at the right time enabling to get the best return on Ad Spend.

Fraud Detection:
3dot14 uses multiple tools to identify any possible frauds adding an extra layer of security.

Granular Analysis:
Extensive analysis of campaigns regularly to find all avenues to fetch best ROI for the advertisers.

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Appitate allows users to work per CPI or CPA payment models in mobile marketing, we can achieve all necessary KPIs for such verticals as gaming, gambling, utilities, etc. In addition, we are working with more than 100 GEOs, so our cooperation is spreading all over the world with speed of light. 

Key Features

• 3+ years of expertise and experience;
• your best solution to monetize the traffic;
• perfect place to promote your offers to the top of Appstore or Google play and acquire new users;
• a tool to raise your app`s ROI;
• 300 new active offers daily;
• high payouts;
• timely payments;
• instant feedbacks;
• best friendly team ever of Affiliate/Account managers (trust us, we will become real best friends with you).

 Let’s Appitate together!

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It allows you to keep tabs on competitors, keep up to date on marketing. 

Key Features

Ad Creatives

• Millions of downloadable creatives
• Detailed information of ad campaigns
• Insight of real-time marketing trends

Top Apps  (App Promotion Ranking)

• Advertising trends of hot apps & games
• Comprehensive analysis of app advertising details
• Spy on competitors’ advertising & strategies

Top Charts

• Combine adverting data with app store rankings
• Discover advertising campaigns for newly launched apps
• Monitor ads of selected Chinese Apps in the overseas market

Key Person

Lily Lee

Office Locations

16th Floor, Youmi Technology Building, 26 Qinglan Street, University Town, Panyu District, Guangzhou, China

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• Highlights: seamless omnichannel ad campaigns, precise targeting, built-in reporting and analysis.
• AppsFlyer Performance Index: n/a
• Tagline: Where rich data turns into compelling action.

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Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle’s Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Affle India successfully completed its IPO in India on 08.08.19 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company (BCCL) amongst others.

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• Key Features: native ads-focused, sponsored listings, RTB integrations, server-side platform, hosting on own domain, Management, Native Ad and Reporting API.
• Tagline: Build a custom ad server in just weeks
• Platforms: iOS, Android, Web

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• Full Traffic Coverage：make customized audience segmentation based on the needs of advertisers at different stages, and display ads accordingly.

• Flexible Data Collection：AdTiming collect every available data from related industries and business, to provide excellent data solutions for advertisers

• Tons of Data Tags：300,000+ unstructured tags, precisely target the audience like optimizing SEM keywords, support tag extension, precision and scale guaranteed

• Various Creative Formats：Banner, Business Wi-Fi, Native, Video

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•  Demand Side Platform (DSP)
•  Global Reach
•  Branding Campaigns
•  Whitelabel DSP

For Brands and Agencies:

•  Managed and Self-Service
•  White and Blacklisting
•  Campaign Design

Locations

LONDON – 25 Canada Square, E14 5LB London, United Kingdom
BERLIN – Friedrichstraße 191, 10117 Berlin, Alemania
BARCELONA – Can Rabia 3-5, 08017 Barcelona, Spain
TALLINN – Sepapaja 6, 15551 Tallin, Estonia

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Office Locations

USA

India

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AdMob basically connects advertisers with publishers/developers via its mobile marketplace, enabling advertisers to create and run targeted ads and developers to generate higher profits from their advertising revenue.

Advertisers can utilize AdMob to promote their apps and mobile sites, via in-app advertising or cross-promoted with free house ads. Developers looking to monetize their apps and sites can choose and run a range of ads with a simple SDK download (for iOS, Android and Windows Phone 7).

• Extensive tools to track downloads/measure results and manage ad campaigns
• Cross-promote apps for free with AdMob house ads
• A robust network including over 100,000 apps and mobile sites
• Free ad network mediation for use with multiple ad networks

Website screenshot

Source: AdMob

Key Features

• Ads from millions of Google advertisers
• Native ads that don’t disrupt the user experience
• Unlimited mobile app analytics
• No SDK required
• Over 1 million apps use AdMob on iOS and Android
• AdMob is available on Unity
• Maximise your revenue with user insights
• Promote your apps for free
• Get paid fast with no transfer fees
• Over 200 billion monthly ad requests

AdMob’s ad review centre, as part of their automated tools suite, offers the following to users:

• You can take control over the ads that appear in apps
• Review individual ads shown in apps and decide whether to show them in the future
• Block ads from AdWords advertisers that have shown ads in apps
• Automatically block ads by advertiser URL, category, or even ad network

AdMob Automated Tools screenshot

Source: AdMob

Welcome to Google AdMob video

What is AdMob? Google explains in the video below:

AdMob Offices

UK

131 – 151 Great Titchfield Street (Carburton Street)
London
Greater London
W1W 5BB
United Kingdom

US

1600 Amphitheatre Parkway
Suite 225
Mountain View, CA 94043
United States

Key People

Omar Hamoui – Chief Executive Officer and Founder of AdMob

AdMob was sold to Google in 2009 and Omar now works as a partner for Sequoia Capital. He is an entrepreneur with a focus on product and technology, Omar has significant experience in mobile but general interest in the consumer internet as well.

AdMob Jobs and Careers

AdMob lists available jobs and positions here with openings in their offices in Dublin, San Francisco, Shanghai, Oslo, Tokyo, across roles in Product Management, Strategic Partnership Management, Technical Solutions and Team Lead in Mobile Apps.

You can find employee reviews of Admob on the company’s Glassdoor profile here.

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Our offering is plain and simple:

We invest our own resources in testing new UA hypotheses, with full transparency on every dime spent. Once we’ve reached your KPIs, we offer you a sharable collaboration model, based on the revenue AdQuantum generated for your business.

Careers

Find out more about careers with AdQuantum.

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• Highlights: sophisticated bidding options, cross-device targeting, dealt-time algorithmic ad campaign optimization.
• AppsFlyer Performance Index: n/a
• Tagline: Precision Omni-Channel Targeting

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We show you a real-time quality report identifying invalid traffic, fraud, and bots that drain your online advertising budget.

Key Features

Smart Detection and Protection – ADEX AI system detects and blocks more than 5 types of invalid traffic. Redirect suspicious traffic to another place, be it a blank page or anything else, instead of your landing. This way, you can protect your website from fake views and fraudsters.

Easy Integration – Integrate anti-fraud JS code tag right into your HTML. Send users to our landing page with a JS Tag, where your landing page will appear fullscreen. No need to access the page code! And worry about traffic loss risks no more. Also, your user will remain on the page. Just mind that not all landing pages match the iFrame feature and user experience might be different.

Stellar Reporting – Smart stats with filters and other tools will give you insights into any fraudulent activity on your traffic sources. Also, you can view slices, like platform+GEO (say, iOS+UK) or browser+GEO (Chrome+BR) to go even deeper into your campaign’s efficiency. Create detailed customizable reports for the needs of your business – from analytics to refund claims.

Protect your traffic now!

Key Person

Andrey Ivanov is the CEO and leading research specialist in fraudulent traffic detection at ADEX, with over 15 years of experience.

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• Highlights: the only subscription based DSP on the market, Viant’s people-based device graph powered by our 1st party data, ML
• Featured in an Index: n/a

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With 14+ years of specialized experience and a range of cutting-edge (in-house) automation and optimization technologies, Adcash is able to provide your business with a refined and effective performance marketing platform that exceeds expectations. 

The platform stands out from its competitors by offering a complete package for advertisers and publishers alike! In 2020 Their cutting-edge anti-fraud technology saved advertisers a combined $12.1 Million USD in campaign budgets.  

Ad inventories are uniquely optimized and placed according to the campaign’s targeting as well as the website’s individual ad compliance requirements, and vice versa. Maximum exposure is obtained on a wide variety of sites for advertisers to broadcast their offers to the widest possible audience. 

Adcash’s smart ad technology and features make Adtech simple, enjoyable and profitable!

In the last year, the Adcash Publisher and Advertiser platforms have helped countless individuals and businesses effectively monetize their audience and increase their return on ad spend (ROAS).

As of 2021, the Adcash platform reached the below stats and continues to grow. 

300+ Billion ad requests per month.

6+ Billion ad impressions per month

200+ million unique users per day.

250,000+ conversions per day.

10k+ active customers (advertisers & publishers)

10k+ active campaigns.

An active footprint in 196 different countries.

There is a fast and efficient support team standing by to assist Advertisers and Publishers with any questions or queries they might have, as well as dedicated account managers who specialize on both sides. The team speaks multiple languages including English, French, Spanish, Italian, Russian, and Turkish, ensuring communication is never an issue.

Support queries: contact@adcash.com

Marketing/publicity queries: marketing@Adcash.com 

Adcash Jobs and Careers

Adcash frequently lists new career opportunities with openings in Sofia, Bulgaria, and Tallinn, Estonia. Check out the Adcash careers portal for new opportunities in IT/dev-ops, sales, product, and more. You can find employee reviews on the company’s Glassdoor profile.

For Publishers

With Adcash, publishers can maximize their revenue by monetizing their onsite traffic to the fullest. The platform is simple and easy to navigate and there are dedicated account managers available to help publishers with any specific queries. Adcash also features an anti-Adblock solution that bypasses ad blockers with a 98% success rate.

Some of the incentives that come from using the Adcash platform as a Publisher include: 

Access to Multiple Ad Formats

Where Publishers can integrate ads onto a site and select from a variety of top ad formats.

Ultra-High Fill Rates

Allowing for monetization on all impressions with the highest onsite advertising fill rates.

Live Statistics

Enabling earnings to be tracked in via the Adcash Publisher platform and reporting API.

Fast Payments

Where Publishers are paid quickly and can choose from a variety of different payment options, including Bank Wire Transfer, PayPal, Payoneer, Skrill, Webmoney, and Bitcoin. 

When it comes time to request earnings, the Adcash minimum payment is $25 USD/EUR. They offer a NET 30-day payment term after the end of a calendar month. For example, earnings from January will be paid out in February (upon request). 

Adcash offers the following ad formats to monetize traffic with:

• In-Page Push 
• Pop-Under
• Interstitial
• Native Ads
• Display Ads

Publisher Autotag

Publishers can now integrate 3 ads in 1, directly to their site with the Publisher Autotag feature.  Designed to simplify integration and boost onsite revenue by showcasing three high converting Ad formats (these being Pop-Under, Interstitial, and In-Page Push). 

The multi-tag feature is designed to… 

• Integrate ads seamlessly onto any website.
• Free up time that would have otherwise been spent on testing. 
• Maximize UX by showcasing relevant and engaging offers to traffic sources. 
• Increase overall onsite revenue by thinking three steps ahead of the competition. 

Find out more about the Publisher Autotag and set up a Publisher Account today to start monetizing with Adcash. 

For Advertisers

On the advertiser side, Adcash offers an easy-to-navigate Advertiser Platform. Here advertisers can create, launch, monitor, and optimize their campaigns from start to finish. Advertisers can choose between creating an Express campaign or an Advanced campaign. The platform includes hyper-granular optimization capabilities that run according to targets like: 

• Geo.
• Device type.
• Operating system.
• Browser.
• User interest.
• Website category.
• Keyword.
• Language.

Optimization tools are available for advertisers so they can control their ad campaign output. They can specify the days they want their campaign to run, suggest an optimal bid, and avoid over-exposure through frequency capping. Real-time analytics and reports are also available. 

Some of the incentives that come from using the Adcash platform as an Advertiser include: 

The Ability to Reach Global Audiences

Advertisers can unify their media buying and gain access to an exclusive network of publishers and 200+ different supply partners.

Optimized Time and Returns 

State-of-the-art Smart Bidding Technology optimizes ROAS by automatically removing manual work. Saving advertisers time and money. The most prominent of which being the CPA Target Bidding structure. 

The CPA Target is a new bid type that automatically optimizes a campaign’s traffic and performance, whilst maximizing the number of conversions an Advertiser stands to gain. All the advertiser needs to do is set a target (cost per conversion) and the bidding feature will work behind the scenes to achieve a lower or equal cost per acquisition to the target.

Anti-Fraud Technology

The Adcash anti-fraud technology saved advertisers $12.1M in 2020 and continues to protect platform users from the industry’s biggest threat.

Ad Types, Cost Models & Verticals 

Ad types: Full-screen Ads (Pop-Under, Interstitial) & Display Ads (Banners, Native, In-Page Push).

Cost model(s): CPM, CPC, and CPA Target.

Verticals: Mainstream (Varied).

Some of the latest features on the Adcash Advertiser platform include: 

In-Page Push. An exciting way to advertise

This top-converting ad format is the 2.0 version of the original Push Notification. These alert-like Display Ads are well-targeted, engaging, and less intrusive to the end-user. 

NEW! Advertiser Performance Tab 

The Adcash Performance Tab has integrated 3 new metrics onto the existing Advertiser (Advanced Campaign) platform. These new metrics are designed to…

• Show Advertisers exactly how many auctions their campaign has participated in. 
• Display the campaign Win Rate (i.e the percentage of auctions a campaign bid and won on, that converted into actual ad impressions).
• The running ROAS for all running campaigns.

Find out everything you need to know about the new Advertiser Performance Tab. 

Payment & Investment

Minimum deposit: $1000 for the managed platform and $100 for the self-service platform

Payment Methods include PayPal, Bank Transfer, Credit Card, WebMoney, Skrill.

Set up your Advertiser Account today and start earning with Adcash!

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We specialize in Carrier Billing, Dating and Push Notifications Offers, with In-House products and working directly with more than 1000 advertisers, agencies and publishers.

Our strong Media Buying team is testing 24/7 the performance of all our products. We can assure our publishers get only the best performance offers.

ADVERTISERS: GROW YOUR USERS BASE – Our background on mVAS allows us to deliver the best quality users in each market. We filter traffic until we reach our targets on CTL, billing and cancelation rates.

AFFILIATES: PROMOTE TOP OFFERS – We have +2.000 direct offers LIVE with exclusivity in many of them. Just go to our marketplace (affiliates.mobipium.com) and check them out, you will find the highest payouts of the market!

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Why Traffic Company?

* In-house developed offers

* Reliable (weekly) payouts

* Dedicated support

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• Key Features: runs ads on desktop, mobile and CTV devices, real-time reporting, native ads, keyword & departing, geo and iAB content categories based targeting, fast ad delivery, email optimized ad tags.
• Tagline: Advertising innovation is now painless.
• Platforms: iOS, Android and Mobile Web.

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We know affiliates and what drives them to succeed. Our team of international experts is always ready to come up with ideas that increase revenue. We’re proud to have 100.000+ publishers who know they get paid fast!

Our self-optimized algorithm connects your traffic to the best offer. We’re present in 200+ markets, have more than 10 years of experience, run over 2000 campaigns and are 100% focused on mobile content and Apps. Our platform is currently registering more than 2 billion clicks per month worldwide.

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VeedX developers have gathered all the advertising trends and made a truly innovative high-tech video ad platform that should make a splash in the advertising industry.

The main goals of VeedX:
Process optimization
Authoritative sources
Quality traffic from all over the world

The high-tech video ad network is based on artificial intelligence, which allows you to accurately track the quality of traffic and helps to attract targeted customers. The traffic is checked by anti-fraud and anti-bot systems so an advertiser pays only for showing ads to unique users.

Why should advertisers try traffic from VeedX?

Over 2 billion views daily. Each offer can reach the target audience all over the world.
More than 240 GEOs from all Tier levels, the ability to set up precise targeting for specific locations.
Detailed traffic check through anti-fraud and anti-bot systems.
Over 200 metrics to track fraudulent traffic.
3 video ad formats are available for advertising any video content: In-stream, Out-Stream, and Video Slider.
3 payment models – CPC, CPM, and CPA.
Only reputable top sources have been tested for traffic quality.
Intuitive interface that even a newcomer can work with.
Plenty of payment methods including cryptocurrency.
Minimum deposit – $99.
A personal manager is ready to provide support 24/7.

VeedX is perfect for dating ads and other verticals. AI-based optimization allows you to optimize campaigns and implement any advertising strategy.

VeedX offers quality traffic from Tier-1 and other levels that brings high conversions. Top GEOs: USA, Canada, UK, Germany and India.

There are plenty of high-tech tools on VeedX. The main idea of the video ad network is to save time and budget, get the highest quality traffic, and automate advertising processes to the maximum. Everything is thought out to get the most effective indicators.

The account managers are always in touch and ready to answer any question to minimize the risks of errors in creating campaigns.

Try all the power of VeedX now to get the best deals.

Revolutionize digital marketing with VeedX!

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The post Google Ads appeared first on Business of Apps.

Key Features

• Unlike most Google Ads campaigns, you don’t design individual ads for Universal App campaigns
• Your ad text ideas and assets from your app’s store listing are used to design a variety of ads across several formats and networks instead
• Google will test different combinations and show ads that are performing the best more often, with no extra work needed from you
• Google Ads automates the targeting and bidding
• You can optimize your campaign targeting to focus on finding valuable users based on actions you care about
• Universal App ads are generated on the fly by Google’s system
• The system rotates your ads and adjusts bids automatically to get the most downloads for your app
• Your ads will be eligible to appear across major Google properties
• Google can show your ads to people who search for terms and apps that are relevant to your app

Numbers & Revenue

• 70.7% of the internet company’s revenue came from advertising through Google Sites and 14.7% through advertising via Google network sites
• Revenue at Google’s parent company rose 25% during the second quarter of 2018
• Google said its revenue had grown 22% between Q1 of 2016 and Q1 of 2017
• Google claims you can drive 140% more conversions per dollar than other Google app promotion products

Google Uac Ad Formats

Ads with Google Uac will be eligible to appear across Google’s properties. This includes the following:

• Google Search and Google Play
• YouTube
• The Google Display Network
• AdMob

Google Search Network

Google matches your ad to search terms that are relevant to your app or its category.

Google Play

Google can show your ads to people who search for terms and apps that are relevant to your app.

YouTube

Google Ads can show your ads on YouTube where they’re most likely to be clicked, and your app is most likely to be downloaded.

Google Display Network

Your ads are eligible to appear where they’re most relevant on the Google Display Network and within other apps.

How To Use Google Uac To Scale Your Mobile App (Video)

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MoPub also offers substantial analytics and control and provides real time controls to monitor campaigns and maximise their revenue. The platform can also be used to run cross promotions on apps to share impressions, clicks and installs to drive traffic from one app to the other. It works on all HTML browsers and supports any size of ad on screens, phones or tablets.

• Open source SDKs for Android and iOS
• Variety of major ad formats supported, including static images, full HTML5, video, Rich Media and ORMMA Rich Media
• Full tracking provided to monitor impressions, clicks, revenuws and active users
• Optimizes ad networks to maximize clicks and revenue from campaigns

Key Features

• MoPub offers an ad serving solution built specifically for mobile publishers
• Manage all of your first-party direct sold campaigns with an open source SDK
• Expand your mobile advertising business with ad management, optimisation and reporting
• Connect to advertisers through the ‘MoPub Marketplace’, an RTB exchange for mobile apps
• The integrated reporting dashboard allows you to adapt your strategy
• The MoPub API allows app developers to integrate the functionality of MoPub
• Allocate the right inventory to the right ad network with MoPub’s mediation
• Optimise ongoing performance with budgeting and targeting
• Identify top performing sources across geographies and OS such as iOS and Android
• Prioritize with orders and line items and more

MoPub Jobs and Careers

MoPub lists available jobs and positions here with openings in their offices in San Francisco and London across roles in Sales & Partnerships, Software Engineering, and Product Design. You can find employee reviews of MoPub on the company’s Glassdoor profile here.

The post MoPub appeared first on Business of Apps.

Since the launch of the beta version of TikTok’s ad platform, big names like Apple Music, Nike, Fenty Beauty and GrubHub have created visually-compelling campaigns to promote products. Universal Pictures used highly effective influencer campaigns on TikTok while promoting their upcoming film by starting a Hashtag Challenge themed #FindYourMagic, and having key influencers post videos on it.

Types of TikTok Ads:

TikTok offers several options on its platform for advertisers to choose from:

• In-Feed Video: In-feed ads are native ads placed either at the bottom of organic TikTok videos or in the feed as part of the video queue, depending on the type of product. These ads also redirect to your website or app. On average, they cost $25,000 minimum per campaign.
• Brand Takeover: A brand takeover ad will appear instantly when a user opens TikTok. The ad can then be redirected to an internal or external link—either another video on TikTok or an external website or app. Currently, this ad type is limited to one advertiser per day and costs £50,000.
• Hashtag Challenge: You can partner with TikTok’s marketing team to create a sponsored hashtag challenge that encourages users to share content on TikTok on your brand’s behalf. Challenges generally last for 6 days and costs $150,000.
• Branded AR Content: Ad appears as branded lenses, stickers, and other 2D/3D/AR content for TikTok users to use in their videos and cost $80,000 – $120,000 based on the complexity of the lens design.
• Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market, the cost of this ad varies upon the influencer, however, it is sources claim it may cost $600 – $1,000 per post.

Source: https://blog.hootsuite.com/tiktok-advertising/

How To Start?

Now that you’re familiar with TikTok’s creative advertising options, it’s time to talk about how to get started creating TikTok ads. To create your first ad campaign, visit the TikTok Ads home page and click on the Create an Ad button.

Because TikTok Ads is still in beta, the process of setting up ads isn’t entirely online yet. When you click the button, a form pops up requesting details to set up your account. After you submit this information, a representative will get in touch with you to set up your TikTok Ads account.

It can take up to 48 hours to receive your account. Once you do, the process for creating ads is relatively straightforward.

Start Creating

TikTok allows you to organize your ads using three levels: campaigns, ad groups, and ads.

1. Campaign is the top level of TikTok ads, this defines the primary goal of your ad. You can choose from three options: Traffic, Conversions, and App Install. You must also set a budget at the campaign level, select either the Daily Budget or Total Budget option under Settings. Note that both the daily budget and total budget must be at least $500.

2. Under a campaign, you will find one or more ad groups. You will define ad groups with ad placements, target audiences, budget, and schedule.

One of the most useful features of the TikTok Ads dashboard is that it lets you select the exact platforms you’d like to run your ads on. These include not only TikTok but also its entire family of apps like Vigo Video (India only), BuzzVideo, News Republic, and others.

There’s also an option for automatic placements, where TikTok determines where your ad would perform best and places it there.

Once you’ve selected your preferred placements, follow the prompts to enter all of the details necessary to start running your ad, including any relevant URLs, display names, images, and categories. You can also select up to 20 keywords to describe your website or app, which will then be used to match your products with the right audience.

The Targeting section lets you define the target audience for your ads. Set parameters for location, age, gender, languages, interests, devices, and more to attract the right audience for your ads.

3. After specifying your ad group, you will have to actually create a video ad for TikTok. When it comes to designing the creative assets for your ad, the process is fairly straightforward. TikTok ads can be horizontal, vertical, or square videos and images. The best thing about the ads platform is a tool called the Video Creation Kit, which provides video and image templates you customize using your existing images. It also comes with 300+ options for free background music.

Once you have finished creating your ad, you can use TikTok’s ad preview tool to see how your ad will look on mobile devices. You may continue to create more ads and ad groups for your campaign.

Succesful TikTok Ads

You can’t create a successful TikTok advertising campaign if you don’t know what TikTok audiences like. Here are some businesses that are advertising their products, services, and apps on TikTok and what you can learn from them.

Clean & Clear in India ran a Hashtag Challenge campaign to introduce a new limited-edition design to a teen audience. It ultimately generated 2.62 million user-generated videos and over 10,400 new fans for their brand on TikTok.

Too Faced ran a Brand Takeover campaign to introduce a cruelty-free lip-plumping gloss. It ultimately generated 7.6 million impressions and 1.3 million clicks—an 18.38% click-through rate that exceeded expectations.

As you browse through their current sample of successful ad campaigns, the big takeaway is this: get to know your target audience on TikTok. To create the best native ad content, you have to recognize the best native content.

Headquarters

The post TikTok Ads appeared first on Business of Apps.

Adsterra offers multiple ad formats:
– Popunder
– Social Bar (hot!): a revolutionary ad format developed by Adsterra (+20-30% higher CR compared to Web Push)
– In-Page Push
– Display Banner
– Native Ad
– Interstitial (new!)
– Direct Link.

Moreover, the network serves many verticals:
– VPNs
– Software and Utilities
– Subscriptions
– Sweepstakes
– Cleaners
– Dating
– e-Commerce
– Finance

The post Adsterra Network appeared first on Business of Apps.

Facebook Audience Network is the extension of the Facebook Ads platform on mobile apps and web, launched in 2014, to reach audiences outside of the Facebook app and its website.
The Facebook ad server allows advertisers to reach people that are registered on Facebook off the platform without compromising on targeting precision and achieve one or more of the following objectives – brand awareness, traffic, conversion, app install, product catalog sales, video views, and reach.

• Powered by Facebook with high targeting precision, 40% of the top 500 mobile apps are integrated with the system
• Supported ad formats include banner, interstitial and native
• The following platforms are supported: iOS, Android, Windows Mobile, Unity, tvOS

The post Facebook Audience Network appeared first on Business of Apps.

Key Features

• Performance driven
• Mobile experts
• Utilize data for better targeting and optimization
• Using self-developed ML model
• Full control of the creative assets for a better user engagement. From the Ad Design to the Ad Serving

Key Person

Eyal Eliav  – Spotad’s CEO

Extensive experience as Director of User Acquisition, an expert in the field of online advertising. Experienced in planning and running projects. Knowhow and expertise in coming up with creative ideas, building models, initiating and leading advertising campaigns. Managing large scale budgets, producing marketing content, conducting negotiations, closing contracts and deals, collaborating with vendors and customers.

Office Location(s)

Tel Aviv, NYC, Beijing

The post SPOTAD appeared first on Business of Apps.

It provides the only system of coordinated invalid traffic (“IVT”) detection solutions for improved ad fraud detection, diagnosis, and removal across desktop, mobile web, mobile in-app, and OTT/CTV.

Pixalate’s Analytics enables you to transact confidently using a scaled, omnichannel platform for fraud, brand safety, and display viewability. We monitor over 5+ million apps, 80 million domains, and 300+ million OTT devices – detecting over 35 types of invalid traffic (IVT) across Connected TV (CTV), Mobile Apps, and Websites – to give you the industry’s only complete coverage platform.

Key features 

• Real-time fraud protection
• Market intelligence
• Independent quality ratings across devices and channels

The post Pixalate appeared first on Business of Apps.

Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources.

AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels.

Key Features

Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All!

• A Simple Self Service DSP That Anyone Can Use
• No Annual Contracts Or Commitments
•  Magic Ad Builder For Clean, Modern, & Authentic Ads
•  24/7 Access To Transparent & Deep Insights
•  Always-On Brand, Privacy, & Fraud Controls

The AdLib DSP

AdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing.

Campaigns

• Launch In Less Than 60 Seconds
• Maximize Brand Awareness & Growth

Magic Ads

• Clean, Modern, & Authentic Ad Builder
• Outperform Branded Ads by 2x

Dashboard

• 24×7 Real-Time Reporting
• Actionable Metrics & Deep Insights

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Additional features include the following:

• Deliver personalized ads to the LinkedIn inbox
• LinkedIn data is differentiated because members have professional incentives
• Measure conversions from your ads

Key Features

• Reach a highly engaged audience
• Record website conversions tied to your Sponsored Content
• Track how many times members converted after clicking on — or even just viewing — your ads
• Convert seamlessly with Lead Gen Forms
• Bid for your target audience
• Choose from CPC or CPM pricing
• Set your own budget, bid, and schedule
• Deliver personalized messages that drive more conversions than email
• Add a compelling headline, description and even a 50×50 image
• Easy setup means you can start reaching your target audience in minutes

Key People

Jia Hyun – VP, Head of North America, Marketing Solutions

Jia leads talented, passionate, insightful marketing experts, and together they help businesses grow through smart, compelling engagement at LinkedIn.

Numbers & Revenue

• LinkedIn has over 500 million members
•  260 million LinkedIn users are logging in each month
• LinkedIn’s reported user goal is 3 billion
• 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions
• Microsoft paid $26.2 billion for LinkedIn in 2016
• Of the 2 billion Millennials on a global level, 87 million of them are on LinkedIn

LinkedIn Ads Formats

LinkedIn Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

PPC Ads

These ads have the potential to appear in multiple places like within a user’s inbox or on the side or bottom of the LinkedIn homepage:

Sponsored Content

Sponsored content appears in the middle of your audience’s news feed on LinkedIn:

Premium Display Ad Types

These display ads offer the same targeting features as the self-serve ones. However, they differ in both the placement and size.

Medium Rectangle (300 x 250 pixels)

This is the display ad that appears above the fold on the righthand side of pages:

Wide Skyscraper (160 x 600 pixels)

This is the tall ad that appears on a user’s inbox and message pages:

Textlink

A line of text that appears on the home, profile, company, group, and message pages:

Leaderboard  (728 x 90 pixels)

This landscape image appears at the bottom of certain feeds:

Sponsored InMail

LinkedIn’s Sponsored InMail offers you a chance to reach your audience directly:

LinkedIn Advertising 101: How to Get Started (Video)

The post LinkedIn Ads appeared first on Business of Apps.

Snapchat has 187 million daily active users that open the app 25 times a day on average and spend 30+ minutes with the app. Snap has partnered with multiple companies to better connect advertisers.

Key Features

• Reach an engaged audience
• Drive results with fullscreen ads
• Easily set up, optimize, and measure your campaigns in Ads Manager
• Snapchat ads are effective, no matter your budget or objectives
• Drive Snapchatters to your website, app, video, AR Lens, or app store page
• Message Snapchatters by age, gender, categories like household income
• Retarget Snapchatters who have already seen your ads or engaged with your business
• Better understand your campaign with important delivery and engagement metrics
• Take part in Snapchatters’ conversations with creative overlays
• Track conversions across devices, develop re-targeting audiences, and optimize bids

Key People

Kristen O’Hara – Head of Advertising at Snapchat

Kristen oversees advertising at Snapchat, which is comprised of three regions: east, west and central.

Numbers & Revenue

• Average time spent on Snapchat is approximately 25 to 30 minutes a day
• European daily active users (DAU) is 59 million
• 186 million daily active users (DAU) in Q3 2018 quarter
• Average revenue per user or ARPU increased by 37% to $1.60 in Q3 2018 compared to $1.17 in Q3 2017
• The majority of Snapchat users are 18-34 years old with roughly 71% of Snapchat users being under the age of 34
• In Q3 2018, Snapchat reported to have generated $297.7 million

Snapchat Ads Formats

Snapchat Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

1. Snap Ads

You can drive users to a website, app, video, AR Lens, or app store page in a single swipe.

2. Collection Ads

Showcase a series of products and give users a tappable way to shop and buy.

3. Story Ads

Draw users into a series of Snaps with a sponsored Discover tile that lives alongside popular content.

4. AR Lenses

You can create memorable, interactive moments with augmented reality experiences.

5. Filters

Take part in users’ conversations with creative overlays.

The post Snapchat Ads appeared first on Business of Apps.

Petal Ads is a mobile ads platform powered by Huawei technologies. By integrating the underlying algorithms and architecture of HUAWEI devices, this platform gives advertisers unique and value-driven ways to reach a global audience of sophisticated smartphone users. It delivers a broad array of mainstream ad formats across display and search channels, including native, banners, video and rewarded ads, to more than 700 million HUAWEI device users around the world.

In addition to Petal Ads platform which is dedicated to ad delivery, we also offer Petal Ads publisher service, which allows developers to integrate Petal Ads kit and generate additional revenue from their apps.

Top 3 advantages of Petal Ads platform:

Precise Targeting

Petal Ads offers the best way to reach HUAWEI devices in the market. With a large segment of consumers now reliant on AppGallery as their default app store, we offer advertisers a chance to reach untapped audiences. Using precise first-party data processing and an intelligent system of user tags and recommendations, our DMP solution gives advertisers a way to reach their desired audience that is both privacy-centric and outcome-driven.

Powerful Placements

With four types of traffic resources, Petal Ads platform offers unique and powerful ways to reach consumers. Advertisers can target placements directly on HUAWEI devices using Assistant today, as well as coveted placements on AppGallery and large display inventory sources within 20 HUAWEI apps and thousands of 3rd party apps. New search-based ads are also possible with Petal Search and other exciting placements coming soon.

Performance Results

Petal Ads offers multiple bid types, with a particular focus on conversion results. With tools like Smart bidding and Smart Banner, advertisers have increased controls and production capabilities to maximize their return on investment. We have also optimized the app download process with one-click installation buttons as standard, leading to higher conversion rates across the platform.

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Pins associated with iOS or Android apps have an app icon and install button attached to them for mobile users to tap on and download an app. Among Pinterest mobile measuring partners are Adjust, AppsFlyer, Kochava, TUNE and Apsalar.

• Get more mobile app downloads
• 175 million MAU, 80% of Pinterest traffic comes from mobile, 55% of Pinterest users use it for shopping
• Mobile platforms: iOS, Android

Key Features

• Promoted App Pins are an effective way for Pinners to install your mobile app directly from Pinterest
• Provides an alternative to competitive app stores
• Available on iOS and Android devices
• Promoted App Pins include an easy to recognize app icon
• Users can seamlessly install your app while on Pinterest
• You can create Promoted App Pins using the easy to use Ads Manager
• Set up targeting so that the right people see your Promoted Pin
• Track your campaign and see what’s working and what isn’t
• You only pay for results that matter
• Promote your best Pins so they appear in the most relevant places

Key People

Frank Fumarola – Head of Ads Product

Frank is the Head of Ads Product at Pinterest. He likes to geek out about ad tech, ecommerce, and payments.

Numbers & Revenue

• Pinterest’s market value is $15 Billion
• 81% of Pinterest users are actually females
• Millennials use Pinterest as much as Instagram
• 50% of Pinterest users are from the US alone
• 40% of users have a household income of $100k
• Total number of monthly active Pinterest users 250 million

Pinterest Ads Formats

Pinterest uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

1. Promoted Pins

This is the basic ad format, and it looks just like a standard Pin. Any business account with an active billing profile can use this format to support marketing goals such as awareness, engagement and traffic.

2. Promoted Video Pins

Promoted Video Pins help you catch people’s attention while they’re browsing or searching on Pinterest.

3. Promoted Carousels

Promoted Carousels contain multiple images for users to swipe through.

4. Promoted App Pins

Promoted App Pins make it easy for people to discover and download apps, directly from Pinterest. When someone clicks on a Promoted App Pin, they can download their new app — without having to leave Pinterest.

The post Pinterest Ads appeared first on Business of Apps.

No more aggressive blacklists hidden in black boxes. TrafficGuard is surgical by nature, relying on statistical invalidation rather than blanket blocking. Our surgical approach mitigates false positives and protects your valid traffic. Transparency is at the heart of our platform, giving you clear reasons for every invalidated engagement; and also enabling you to give agencies and traffic sources access to reporting on their traffic. This drives your advertising performance by helping your supply chain to optimise campaigns in real time rather than wasting time sending spreadsheets and manually reconciling media volumes.

TrafficGuard is trusted to protect ad spend of leading global businesses including super-apps Rappi and GoJek; major game developer, Glu Mobile; mobile ad agency, MUV; and eCommerce giants Bukalapak and Centauro.
Founded in 2015, TrafficGuard is a subsidiary of Australian Securities Exchange listed, Adveritas Limited (ASX: AV1) with global operations.

Learn more about TrafficGuard’s comprehensive ad fraud protection at trafficguard.ai

Key features:

• Triple layered fraud protection
• Blocking fraud and invalid traffic at the impression, click and event levels
• Granular reporting and transaction level exports
• Dedicated reporting for traffic suppliers to drive optimization
• Machine learning trained to find and validate new fraud tactics as they emerge

The post TrafficGuard appeared first on Business of Apps.

• An omnichannel solution
• The ability to pioneer on the DSP market

The post MediaMath appeared first on Business of Apps.

For smaller enterprises, going in-house and building their own ad platforms can be increasingly challenging in terms of financial investment, human resources, tech capacities and time.

Described case study results prove that with innovative SmartHub technology, it is possible to reach these objectives:

•  Launch your own ad exchange in a few weeks
• Achieve payback in 2.6 months
• Grow revenues by 262% and ROI by 147%

Small and medium-sized ad tech businesses, ad networks, SSPs throughout the world that need to build their own ad tech platforms are the main SmartHub`s target groups.

Among the “pains” of SmartHub`s target audience are:

• a lack of necessary resources for technical implementation and platform tech support;
• not enough knowledge to tap into programmatic,;
• a need for transparent payments and getting ROI in a short time period;
• difficulties with connecting partners to the platform;
• a need to have an advanced traffic optimization functionality.

SmartHub provides personalized choices, all-encompassing post-purchase customer care and guidance from the accountant team, ensuring that a client’s business scales and develops continuously.

SmartHub`s team developed a special client-adaptation program (intro and optimization calls) that facilitated onboarding and grasping of the skills necessary for entering the ad tech business niche and successful platform navigation.

The account management team supported a client with:

• Platform training
• Business analysis (including advice of top-performing SSP connections)
• Platform optimization
• Immediate correspondence (including holidays – clients at SmartHub are not limited to certain hours of support)
• Troubleshooting – account managers aptly troubleshooted all reported cases, ensuring that client’s platform operated smoothly

3 core pillars of SmartHub’s service:

People: product managers, full dev support, ad operations, and a training support team know digital ad operations inside out. They provide comprehensive onboarding and ongoing support, consultations and advice to help businesses reach their peak performance.

Technology: SmartHub is a customizable, pre-built SaaS technological solution that enables rapid deployment of an RTB-driven, open marketplace solution in just 7 days. This way enterprises that want to create an independent ad tech platform can build it on pre-built tech without investing tremendous resources in building technology from scratch.

Innovation: SmartHub makes innovation a part of technology and customer service. Technology was designed to be very user-friendly and intuitive so that it could be easy to understand and use for people without a tech background. Customer service management plans, satisfaction monitoring, and custom requests filling are the main points of innovation when it comes to customer service.

Key Features

There are a number of unique functionalities that differentiate SmartHub from other solutions:

• Intuitive and user-friendly platform can be used even by people who are beginners in the ad tech.
• Different QPS plans for platform scaling enable increasing the platform capacities without attracting developers and stopping the operation for technical reasons.
• Ability to analyze and control traffic, payments, and overall performance.
• Performance stats across ad formats, traffic types, traffic health, lowest and highest bids and more.
• RTB and VAST tags integrations.
• DSP, SSP, Fraud Detection Integrations.
• The widest range of formats that are able to satisfy demand partners who buy a desktop, in-app, mobile web, CTV medium ads and formats like banner, video, audio, native.
• Outstaffing service – selecting outstaffed employees specifically suited for the client’s business objectives (in case the company requires a customer servicing team for their platform).

Careers

Check out our latest career opportunities here

The post SmartHub appeared first on Business of Apps.

Founded in 2011, AdColony was created by mobile developers, for mobile developers and has grown into one of the largest mobile advertising and monetization platforms in the world with a reach of more than 1.5 billion users globally. AdColony is known for its exclusive Instant-Play HD video, Aurora HD Interactive video, and playable technologies, its global performance advertising expertise, its programmatic marketplace, and its extensive ad SDK footprint in the top apps worldwide.

AdColony is growing across departments and around the world! For more information visit https://www.adcolony.com/careers

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• 3 billion profiles in database for lookalike targeting
• Case studies, webinars and video resources
• Used by eHarmony, Zoosk and JackThreads among others

Website screenshot

Source: Liftoff

Key Features

• Users can select from a range of website themes, and customize their store logos, font styles, and colour schemes, with the HTML and CSS editor enabling advanced customization of templates
• Multiple payment options are supported, with users able to process credit card payments through Authorize.net, PayPal, PayTrace, or Payflow Pro, and accept gift cards, customer credit, and purchase orders
• Inventory levels are adjusted automatically whenever an item is sold, and users are alerted when replenishment is required
• The content management system allows users to control their site’s pages and content, set up blogs, schedule content to be published, and more
• Automatic domestic and international shipment rating is supported for both UPS and USPS

Liftoff Mobile App Re-targeting

Liftoff’s re-targeting solution allows you to maximize user LTV. It offers benefits for all types of different apps. You can:

• Decrease shopping cart abandonment rates
• Promote recently searched hotels and destinations
• Target installers for registration and subscription events
• Promote new features, levels and skills to keep users spending
• Onboard new users by promoting product features

Liftoff Mobile App Re-targeting screenshot

Source: Liftoff

Liftoff’s programmatic advertising solution offers the following:

• Build an active user base with app install campaigns optimized for post-install engagement
• Liftoff’s unbiased ML adapts and finds new pockets of quality users for your app in the dynamic mobile ecosystem
• Liftoff’s creative goes through rapid A/B testing to deliver industry-best install-to-action conversion rates
• After a short testing period, Liftoff will move you from a CPI to CPA or ROAS model

Liftoff Programmatic advertising screenshot

Source: Liftoff

Liftoff Programmatic Advertising video

What is programmatic advertising? Liftoff explains in the video below:

Liftoff Offices

Here are the central Liftoff offices located around the globe.

REDWOOD CITY, CA

900 Middlefield Rd
2nd floor
Redwood City, CA • 94063

NEW YORK, NY

434 W. 33rd Street
8th floor, Office 801- 802
New York, NY • 10001

LONDON

Moray House
23 – 31 Great Titchfield St, 2nd floor
Fitzrovia, London W1W 7PA

PARIS

33, rue du Mail,
75002 • Paris

SINGAPORE

The Work Project, Level 10
Parkview Square, 600 North Bridge Rd
Singapore 188778

TOKYO

39F WeWork Shibuya Scramble Square
Shibuya 2-24
Shibuya-Ku, Tokyo 150-6139

SEOUL

WeWork Gangnam Station II
7 Teheran-ro 5-gil
Gangnam-gu Seoul • 06134

Key People

Mark Ellis – CEO and Co-Founder

Mark is an entrepreneur and executive with experience building profitable businesses and highly productive teams, raising capital, and leading business development, corporate development and strategic planning efforts.

Liftoff Jobs and Careers

Liftoff lists available jobs and positions here with openings in their offices in New York, Tokyo, and London across roles in marketing, sales, and development.

You can find employee reviews of Liftoff on the company’s Glassdoor profile here.

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You can do this in the following three steps:

• Target your audience
• Tell your story and engage them
• Measure your success

Key Features

• Target passionate communities and diverse interests organized around thousands of different topics
• Whether it’s starting a conversation or selling products, Reddit ads are effective for every campaign objective
• The Reddit ad dashboard shows how your campaign impacted your business, from Upvotes to conversions
• Run your ads across Reddit and in the official Reddit apps
• Pause and migrate over to a Cost-Per-Click (CPC) bid type

Numbers & Revenue

• Reddit generates over 168 billion views each year
• Reddit is the 5th most popular site in the US
• 54% of Reddit visitors are from the US
• 45% of Americans 25-34 years old have used Reddit
• The average visitor spends 16 minutes or more on Reddit
• 70% of Reddit video views are viewed on mobile
• 69% of American Reddit users are male
• 31% of Google searches for “Reddit” were a part of the search query “Game of Thrones Reddit.”
• Reddit gold made $961,996.98 in 2016 for the platform

Reddit Ads Formats

For its advertising model Reddit Ads primarily uses blue ‘promoted posts’, as shown below on both desktop and mobile:

Desktop and Mobile Ad Format Examples

With the elements of a standard Reddit post, including upvotes, downvotes, and comment threads these native ads are like the rest of Reddit’s content. It’s worth mentioning that ‘promoted posts’ run in-feed and on mobile apps.

Promoted posts also come in two varieties:

• Link ad – An external link to your website or product landing page
• Text ad – This is an internal link to another Reddit page. The page your ad sends readers to can contain a longer description of your offer with added links.

Display ads

These types of ad are part of Reddit’s managed advertising program and prices can start as high as $30,000. Display ads are therefore only reserved for those with much larger ad budgets.

How To Use Reddit Ads (Video)

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Years of dedicated focus on AI and machine learning development have culminated in a technically superior solution. Our platform empowers mobile and web publishers, media owners, and app developers, facilitating the seamless delivery of ads across screens, formats, and verticals.

Key Advantages:

•  Various ad formats
• All types of integrations for all screen types
• Professional account management support
• Engaging ads, not interfering UX
• Real-time reports and dashboards
• Competitive CPM, High Fill Rate

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A team of innovative, ambitious marketing professionals looking to make an impact in the growing landscape of digital advertising, with more than 50 combined years in the mobile marketing industry. We simplify the landscape by encompassing personalized solutions to exceed all your growth needs.

Your performance goals are ours. We utilize our expertise in secondary social channels by repeatedly testing new demographics, ad types, ad copy to continually iterate, evaluate, and optimize your ad spend.

Careers

Find out more about our latest opportunities on our Careers page

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In terms of targeting options and reach its rivals are only Facebook and Google. Twitter ads support deep linking technology that allows app marketers to link an ad to a specific part of a mobile app content.

Key Features

• Keyword Targeting
• Deep linking
• Pay for performance
• Tweet engager targeting
• Tailored Audiences
• Low cost per click
• App category targeting
• Measure results in real time
• Gain more followers
• Set a custom budget

Numbers & Revenue

• Twitter earns at least 86% of its revenue from advertising
• In the fiscal year 2017, Twitter posted an advertising revenue of $2.1 billion
• Twitter Monthly Active Users (MAU) United States: 67 million
• Twitter Monthly Active Users (MAU) International: 259 million
• Advertising cost-per-engagement (year over year) for Twitter has decreased by 14%
• Twitter ad engagements for Q3 2018 was 50% percent higher than it was for the previous year
• 66% of the businesses who have 100 or more employees have a Twitter account and expect it to rise into 2018
• Daily Active User (DAU) year over year growth has increased 9%

Twitter Ads Formats

Twitter Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

1. Plain Text Tweet

• Tweet copy length: 280 characters.
• Website title length: 70 characters. Limiting the description to 50 characters should ensure that truncation won’t occur.
• Image size: 800 x 418 pixels.

3. Promoted Video

• Tweet copy length: Media Studio and Ads Manager allow the full 280 characters when tweeting.
• Title (under video): 70 characters.
• Description (under video): 200 characters.

4. Multi-image Tweets on Mobile

5. Conversational Ads

• Tweet copy: 280 characters.
• Hashtag: 21 characters.
• Headline: 23 characters.

Twitter Ads Rates

The median rates for Twitter Ads in 2018 were the following:

Source: AdStage

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Reaching more than 50 platforms and 3000 applications we meet the needs of all our customers.
We work with carriers, brands, agencies and developers to attract and retain those who trust us .

We have a global reach that allows us to always anticipate the needs of our customers regarding supply and demand.
We have access to the most exclusive offers in the market. Beyond having our own traffic, which marks a difference, we work with the best known RTB in the industry which allows access to the volumes required by our customers.

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Our advertising formats: push, pops, in-page, calendar, direct click, native.

RichAds offers 5B impressions daily in 200+ countries worldwide.

Why choose RichAds?

• 5B+ impressions per day for the perfect scaling
• Top verticals: gambling, betting, dating, antivirus, cleaners, VPN, and more
• Premium sources with incredibly high conversion rates
• Expert support (ready-made whitelists, custom creatives for your offers, turn-key ad campaigns)
• Target CPA for the best bids and HQ traffic (300% ROI with auto-optimization)
• Flagship features: Optimizer, Predictor, Multiformat, Performance mode

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• CPI, CPC, CPL, Clicktime Payout Models
• More than 2000 direct and exclusive offers
• All Verticals (Gaming, Entertainment, Travel, Utilities, Dating, Online Store, Automotive, etc.)
• Proprietary technology and accurate monitoring tools to optimize your ROI

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• Highlights: pioneer in RTB tech, best bidding capabilities in the industry
• AppsFlyer Performance Index: n/a
• Tagline: We’re Transforming Media For The Benefit Of Humankind

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MAF’s platform allows advertisers to explore a variety of advertising solutions to reach new high-quality users who will love their brand.

With their advertising service, you can expect the following key features:

• Reach an untapped audience – Expand your brand’s reach by unlocking a previously untapped market through optimized campaigns targeted at a brand-new audience.
• A/B testing for continuous improvement – Test different dynamic ads, and user flows to ensure maximum impact, automatically created by our platform.
• ROAS targeting – Utilize revenue data from both In-App Advertising (IAA) and In-App Purchases (IAP) to optimize your campaigns and exceed your ROAS goals.
• Easy campaign management – Set up and monitor your campaigns effortlessly while receiving a detailed and clear overview of your performance.

MAF offers publishers unique ad formats that unlock the full potential of their apps. As a publisher with MAF, you can expect to have access to the following key features:

• Monetize non-paying users – Maximize your revenue by motivating non-paying users to engage with native ads and earn rewards.
• Non-intrusive – Create a non-intrusive user experience with ads that have a native feel, achieved by combining technology with human expertise.
• Better UX – Improve your players’ UX by rewarding them for discovering ads, resulting in improved user retention rates.
• Unmatched monetization network – Access a vast network of partners and the largest selection of offerwall bidders.

Interested in learning more about how MAF can help you grow your app or maximize your monetization? Visit maf.ad or get in touch with their team at info@maf.ad.

Team

MAF’s team is made up of talented individuals from all corners of the globe united by their passion for mobile advertising, ready to make your ads worth discovering.

For advertising solutions, please feel free to reach out to Massimo Caroli, COO at MAF, at massimo@maf.ad.

Publishers looking to collaborate with MAF can get in touch with Alessandro Del Grano, CCO at MAF, at alessandro@maf.ad.

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• Instagram ads appear in a bold, linear format at the centre of visual inspiration
• Tell your story through a clean, simple and beautiful creative canvas
• Complement your feed content with ads on Instagram Stories

Key Features

• Target people based in specific locations such as counties, regions, cities or countries
• Narrow your audience based on information such as age, gender and languages
• Find new people who are similar to your existing customers
• We help you quickly create an audience who might be interested in your business using a variety of signals, including location, demographics and interests
• Make your ads reach the exact audience that you want using our precise targeting options.
• Run ads to customers you already know based on their email addresses or phone numbers
• Reach people based on interests such as the apps they use, ads they click on and accounts they follow
• Define your audience by activities they do on and off Instagram and Facebook
• Make potential customers more aware of your products or services
• Increase product sales, mobile app downloads and even visitors to your shop

Numbers & Revenue

• Instagram MAU worldwide in September 2017 – 800 million
• Instagram DAU worldwide in April 2017 – 500 million
• Instagram Stories DAU worldwide in 2017 – 250 million
• Total number of photos posted to date – 34.7 billion
• Number of photos posted daily – 52 million
• 1/3 of the US mobile users are on Instagram
• Monthly number of active advertisers – 2 million
• Instagram mobile internet ad revenue in 2017  – $3.64 billion
• Instagram mobile internet ad revenue forecast for 2018 – $6.84 billion

Instagram Ads Formats

Instagram Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

Landscape Image – Size: 1200 x 628

Instagram landscape images are wider and do not take up the full square of the Instagram post:

Instagram Square Image – Size: 1080 x 1080

Similar to the landscape format, an Instagram square image focuses on width — however, it takes up more space of the post layout:

Instagram Vertical Image – Size: 600 x 750

The most popular photo size on Instagram is the vertical image due to its simplicity:

Instagram Stories Image Ad – Size: 1080 x 1920

Instagram Stories make single image ads for a better marketing experience, shown here below:

Instagram Ads Costs

Source: Nanigan’s Instagram Report

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Trackier provides you with one of the most effective SaaS marketing solutions so you can start using automation in lieu of manual tasks. This end-to-end technology will elevate your marketing efforts across both web and mobile platforms.

Started to address the urgent need to bridge the gap between marketers and customers, Trackier provides an accurate measure of your success while enabling you to create long-lasting relationships with your customers based on trust. Trackier’s in-house anti-fraud tool prevents your marketing budget from fraudulent spend and helps boost your advertising ROI.

The Key Principles on which Trackier stands

• Nothing is more important than privacy
• Tell stories through Data
• A customer-first approach

Key features

• Smart link & fraud detection tools, with simple integration
• Real-time attribution report
• Onboard partners from different channels with ease
• Get instant attribution reports for better marketing performance
• Manage your ad spend with accurate & updated cost reports
• Track your customer throughout their journey with holistic mobile attribution tracking
• Protect your ad spend from ad and mobile fraud with our fraud detection tool
• Analyze real-time traffic patterns to enhance your marketing performance
• Manage & segment your audience with one centralized dashboard for effective retargeting

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At MAAS, we build powerful technological solutions to shift the way businesses see user acquisition and take your app growth to the next level!

We are a unified audience platform that enables mobile advertisers to acquire quality users at scale, across directly integrated publishers, programmatic platforms, and relevant app recommendations.

We power publishers and advertisers across the ecosystem to drive incremental growth by connecting them with modern-day consumers to witness sky-high profitability.

Our team of app marketing and programmatic experts will help your business cruise the ad-tech maze with our best-in-class solutions, designed to help your app grow.

We’re backed by innovative technology and science to build real connections throughout the customer’s journeys to drive conversion, engagement, and acquisition.

Our highly skilled teams brimming with industry experts are here to deliver seamless ad experiences that are guaranteed to delight users.

Key Features:

• Drive incremental revenue across thousands of publishers and channel partners
• Get actionable insights for your campaigns across channels under one roof
• Get accurate results by leveraging insights to understand behavioral segments
• Spot groundbreaking trends across channels to influence your media mix
• Identify and target the most valuable users with hyper-personalization
• Drive greater conversions
• Map your users by understanding their in-app behavior

MAAS focuses on high business outcomes and downstream KPIs beyond app installs that are anchored around four pillars.

mDMP

Consumer intelligence platform that collects insights from over 2.5 billion connected devices globally, derived using advanced AI/ML algorithms and powers highly actionable recommendations in the backend. Our mDMP has over 40+ pre-defined categories and 100+ user personas available across diverse geographies.

mKr8

Best-in-class creative optimizer to create clutter-breaking ad units to drive high conversions.

mAmplify

A multitude of supply channels including leading apps, programmatic ad exchanges, OEMs, influencers, and social channels to diversify user reach. Our unified platform allows advertisers to manage their spending across these channels from a single interface.

mInsight Dashboard

A unified dashboard across a myriad of publishers & channels for granular reporting. Our expert teams work on a managed service model to suggest highly relevant supply channels and optimize them towards the desired outcomes by the advertiser.

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Adjust’s platform includes measurement, fraud prevention, cybersecurity and marketing automation products. Together, they make marketing simpler, smarter and more secure for the 50,000+ apps working with Adjust. Global leading brands including Procter & Gamble, Rocket Internet and Tencent Games have implemented its solutions to secure their budgets and improve results.

Website screenshot

Source: Adjust

Key Features

• Track and attribute mobile users
• Centralize marketing campaigns and manage them with ease
• Stop fraud from harming budgets and data
• Gold standard in customer support
• Unlimited raw data access
• Segment audiences for effective retargeting
• Assess traffic patterns and adapt
• Marketing automation that saves time and money

Adjust Audience Builder

Adjust’s Audience Builder provides the following for users:

• Power ads with the additions of retargeting and exclusion targeting
• Audiences automatically update themselves in real-time
• Upload lists directly to partners with the push of a button
• Create dynamic segments based on in-app behaviour
• Audience Builder has integration with Facebook

Adjust Audience Builder screenshot

Source: Adjust

Welcome to Adjust video

Adjusts details what they offer users, including their campaign management and fraud prevention features, in the video below:

Key People

Christian Henschel – Co-Founder & CEO

Christian Henschel is the co-founder and CEO of Adjust. His company is born at the heart of the mobile app economy and grown out of a passion for technology.

Adjust Offices

Here are the key Adjust offices located around the globe.

Adjust Jobs and Careers

Adjust lists available jobs and positions here with openings in their offices in Berlin, Tokyo, and Paris across roles in marketing, sales, and development.

You can find employee reviews of Adjust on the company’s Glassdoor profile here.The Mobile Streaming Report 2021: How marketers can adapt to a radical shift in user behavior

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Key Features

• Access Diverse and Premium Demand Across the Globe.
• Experience limitless potential by tapping into premium and diverse campaigns from the world’s largest and leading players via direct and programmatic channels.
• Enjoy a large variety of ad formats including rich media, video, and native ad units.
• Revenue vs. user experience – achieve the right balance between revenue and user experience with smooth and fast implementation of ad placements.

Start.io Jobs and Careers

Start.io lists available jobs and positions here with openings in their offices in Poleg, New York, San Francisco and Beijing across roles in Marketing, Data and Sales.

You can find employee reviews of Start.io on the company’s Glassdoor profile here.

For Publishers

Start.io offers mobile publishers monetization solutions that enable them to earn high eCPMs. Various account settings are available for the maximization of revenue for publishers. Publishers can choose to do this alone or with dedicated account managers.

A Partners Platform enables direct access to offline campaigns so that publishers can get started quickly. Development tools and engines such as Android, iOS, Unity and Cordova are all supported by Start.io.

A dashboard for publishers breaks down revenue data through the following metrics:

• eCPM
• By app
• By country

There is also the ability to export daily, weekly, or monthly reports to track performance.

For Advertisers

Start.io determines those users who are interested in each individual product for advertisers. They use programmatic targeting, smart data and other creative options that help to target valuable web-users.
They have a self-serve platform for a fast and efficient way to build and launch mobile campaigns. They also provide a managed platform for large-scale advertising.
Other features include:

• Native ad units
• Full data insights
• Animated and interactive ads

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• Key Features: header bidding, VPAID and VAST video support, OnScroll InView ads, integration with all major advertising buyer worldwide
• Tagline: We Empower Independent Voices
• Platforms: iOS, Android, Web

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MM Offerwall is our solution designed to connect advertisers, that are looking for new users or data, with publishers that seek to safely monetize their non-paying users. It provides an alternative monetization method to traditional banner ads, that is user-initiated, non-disruptive, and offers users the opportunity to earn virtual currency in exchange for their attention, interaction or opinion. Or as we like to call it a Win-Win-Win situation.

MM Offerwall is unique due to our offer variety, (+3,000 offers) and outstanding payouts. Implementing MM Offerwall verifiably increases user retention rates due to our beautiful state-of-the art design while guaranteeing compliance with Google’s PlayStore policies. In short, integrating MM Offerwall enables developers to extend their monetization strategy, customize payouts, and provide a better experience for their users.

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• Highlights: custom databases support, 10,000 geo fences support, iBeacon tech support, audio ad format support, sophisticated forecasting
• Featured in an Index: n/a
• Tagline: Managed, Self-Serve & White Label DSP Solutions

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Key features:

• Combines DSP with web & mobile analytics tools into a single solution
• Powered by Google

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For the past ten years, our teams have been developing one of the best ad servers on the market. From a fully-fledged ad network infrastructure to publisher ad servers and native, video, mobile, or email ad servers, EXADS covers all the aspects of ad serving, cross-channel and cross-device.

Benefits of EXADS

• Our platforms come with a vast array of features available from the get-go, without additional costs.
• White-labeling allows our clients to brand their ad platform with their brand logo and colors and even have a unique domain.
• Our programmatic RTB solutions allow easy integration with the supply or demand partners of your choice.
• EXADS powerful analytics give you access to all the data you need to optimize your digital advertising and present reports to your own clients.
• At EXADS, we provide unrivalled targeting options that help you achieve better message reception, better engagement, and higher conversion rates.
• EXADS offers a number of automatic optimizations that are available to all clients.
• Our advanced documentation and 24/7 support mean you will always be able to fully manage your campaigns and avail yourself of all functionalities.

Book a Demo Today: https://www.exads.com/get-started

See all our ad-serving solutions: https://www.exads.com/solutions

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Key Features

· Boost new user acquisition – Reach 500MN+ high-intent audience beyond search and social

· Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

· Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Impact, App Install).

· 100% brand-safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities

· End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, BR and CN) and in multiple languages. Learn more about VEVE here.

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In 2018, Machine has analysed over 22.4m app installs. 56% of the installs we detected as fraudulent. On average, this saved our clients 46% of their app marketing budgets from being wasted on worthless app installs. Machine’s cost averages 4.5% of app marketing budgets.

Our technology and team analyse app installs bought from ad-networks and social media. Informing our clients which app installs they should pay for and, those they shouldn’t. Moreover, the reasons why they shouldn’t pay for them.

Machine is the only company entirely dedicated to stopping app install fraud. It’s all we do. We prevent more app install fraud than any other service in the market, and we guarantee this.

There are two ways to use Machine’s services. Helix – our SaaS platform – fully automates the entire process of disputing and removing fraudulent app installs and can be operated as a self-service product.

Alternatively, our DNA team can manage Helix for you, detecting and preventing fraudulent app installs on your behalf. Providing all the support and insights you need.

Key People

Gary Danks-Managing Director & Founder

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We are a diverse team of marketers and technologists who are dedicated to providing advertisers with a true picture of what they’re paying money for. The advertising ecosystem is broken. Budgets are swallowed up by opaque, black-box driven platforms that no one can hold accountable. We say it’s time to look at things differently. We intend to show advertisers exactly what they’re spending their money on and arm them with all the data they need to take back control.

PPC Protect’s values:

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We pride ourselves on having the largest pool of Direct to Consumer Brand Advertisers, and entirely non-IDFA based campaigns as well as Surveys that deliver effective results outperforming competitors on iOS and Android. Our Offerwall even works great alongside others like Tapjoy, Fyber and ironSource because our unique demand, and we don’t require an SDK so it’s a breeze to implement and won’t add extra weight!

Maximize value exchange options for users and your ads monetization revenues with RevU, Monetization Ignited!

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For developers, Vungle provides app marketing across a premium inventory of the top 250 iOS and Android apps. The network utilises in-house video production to create campaigns, optimising them to suit target audiences and users. High LTV users are also attracted with video and premium interstitial inventory. For brands utilising the platform, Vungle offers transparent buys and 100% ad visibility to ensure no wasted impressions, and can be fully integrated with third party reporting providers

• • Pre-cached HD video adverts with targeted delivery
  • Fully compatible with third party reporting/tracking providers
  • Transparent buys to reach unique users across all mobile devices

Key Features

• • Simple to start. Vungle Programatic helps you reach out with DSPs
  • Data algorithms that allow you to A/B-test ads in real-time
  • Generate more revenue with Vungle’s in-app video ads
  • Easy to use SDK
  • Ad placements that allow you to be flexible with formatting
  • Engage your users with interactive prompts
  • Drive user engagement with creative ad designs and templates
  • Access user acquisition and data reports with Vungle’s UA data integrations
  • Expand your global reach
  • LTV technology optimised to expand your user base

Vungle Offices

China
Units 3801, 3804, 38F, C Block, Beijing Yintai Center, Beijing, China

Germany
Greifswalder Strasse 212
10405 Berlin

Japan
Barbizon 72-4F, 5-25-12 Hiroo
Shibuya-ku,
Tokyo 150-0012 Japan

Korea
2F Saerom Bldg. 551 Seolleung-ro,
Gangnam-gu Seoul,
135-916, Korea

Singapore
115 Amoy Street, Unit #03-03, Singapore 069935

UK
4th Floor, Farringdon Point, 33 Farringdon Road
London, EC1M 3JF

US
1255 Battery Street Suite 500
San Francisco, CA 94111, USA

Finland
Tammasaarenkatu 5
00180 Helsinki, Finland

Key People

Jeremy Bondy – CEO  of Vungle
Jack Smith – co-founder
Zain Jaffer – co-founder

Vungle’s Jobs and Careers

Vungle lists available jobs and positions here with openings in their offices in San Francisco, Berlin, Singapore and Bejing across roles in Design, Engineering, Marketing, Product, Sales and Talent Operations.
You can find employee reviews of Vungle on the company’s Glassdoor profile here.

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With worldwide coverage, adjustable verification criteria, extensive analytics, and case management tools, you can streamline your verification process for individuals and businesses. Find the ideal balance between client satisfaction and compliance.

Companies typically test a variety of providers to address difficulties such as a general lack of information, limited worldwide coverage, manual profile assessment, and low pass rates. Not to mention the complications that occur when organizations and their providers coordinate verification criteria.

Say hello to quick and transparent inspections, made possible by a user-friendly interface that allows you to track a variety of pre-built or customizable factors while evaluating and refining operations.

Core Values of the Sumsub:

• Push for high standards: Whether it’s a new feature, a new lease, or premium event swag, our standards should always push us beyond of our comfort zone.
• Provide genuine support: At the heart of all we do is ensuring that our clients have the greatest possible experience.
• Broad access: Regardless of their nation or the quality of their equipment, everyone should be able to connect with the services they like.
• Minimize friction: Verification should be built with speed, simplicity, and common sense in mind.
• Compliance first: Promote privacy and security while shielding honest businesses from the complexities of regulatory terminology.

Key features:

• Mobile onboarding
• ID verification
• AML screening
• Document verification
• Digitization
• Reusable KYC
• Crypto compliance
• Customizable analytics

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We are a technology company led by engineering and data , focused on uprising the global programmatic landscape through our ad tech solutions.

Using a combination of our own programmatic advertising technology, machine learning, and first-party data, we have over a decade partnering with apps, brands and performance marketers to achieve their growth goals. 

We take transparency very seriously. To guarantee our fully transparent platform remains that way, Smadex programmatic partners with the leading third-party platforms to provide innovative solutions and independent measurement at the very core of our service. 

App User Acquisition

Find, attract, and convert high-quality users,  leveraging Smadex AI capabilities

When it comes to user acquisition, the -first nature of Smadex marks the difference. Easy-to-use and with different layers of data available for targeting and optimization, Smadex’s sophisticated analysis tools allow you to enrich your data as your campaign runs, and your advertising to reach your exact targeted audience. 

• Scalable global reach

Scalable cloud-based infrastructure, connecting all -first ad exchanges, including Mopub, Ironsource, AdColony and Pubmatic, handling more than 1,000,000 bid requests queries per second, and dynamically rate and purchase ad space in less than 100 ms. 

• Reach performance goals with proprietary AI

Smadex AI finds the best performing variables of your campaign and optimizes its bidding to gain scale while bringing positive ROI.

• 100% Transparency

Not just Installs and Impressions. Combine more than 350 variables on our advanced reporting tool, giving you the insights that matter for your specific objectives.

Re-engagement

Drive retention and conversion making the most of Smadex retargeting solutions

Making re-engagement a great part of your campaigns has proven to increase overall LTV. Smadex data-led programmatic platform provides audience insights on the spot to optimize your campaigns by focusing on getting the right users in. 

• With Smadex Incremental Testing platform, you can validate if your ads are influencing users to keep coming to your app. 

• Increase avg. LTV of your app customers by reconnecting with upsell offers and keeping your app top-of-mind.

Programmatic Media Buying

With Smadex, you gain reach and flexibility. Run AI-powered programmatic campaigns across channels, formats, geos, and business verticals to achieve higher conversion, user acquisition, and engagement. 

• Brand-Recall

Segment your user base and deliver targeted brand experiences. Smadex deep data integration enables a holistic view of the user and real-time precision targeting to identify the segments of customers who are most likely to engage with your brand.

• Keep’em testing

Run A/B tests to find the right message for your audience and reach them while browsing, playing, and watching content on the best publishers around the world through our +800K exchange and publishing partners. 

• Fraud prevention framework

The impact of attribution fraud can be costly and significant for brands. We take very seriously the type of traffic that goes through Smadex’s pipes. Our publishing partners work with us to keep our traffic safe, while we control each impression with our validation partners.

The advertising ecosystem at your service with Smadex

Smadex programmatic offering allows marketers to reach millions of consumers globally by providing: 

• Partnerships with leading -first ad-exchanges.
• Integrations with leading data, brand safety, and anti-fraud partners to ensure their campaigns’ compliance, scale, and performance.
• A state-of-the- platform with app-level reporting for managed and self-served clients.

Smadex’s high commitment to industry transparency, brand safety and fight against fraud has gained great recognition in the industry. Smadex was recently recognized as best-in-class DSP for fraud-free installs by measurement company Kochava and got IAB Gold Standard Certification and the Good Practice Principles by industry-owned media auditor ABC. 

About Us

Smadex is part of Entravision (NYSE: EVC), a global media company focused on connecting audiences through content and technology. As a global team, we work with global advertisers and keep building products used by leading advertisers worldwide.

• 18 offices around the world
• +200 associates ready to talk with you
• Global reach

Careers

Check out the latest on our careers page here

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• Key Features: software and web hosted edition, free
• Tagline: The world’s most popular free, open source ad serving system
• Platforms: iOS, Android and Mobile Web

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On the advertising side of things, the platform focuses on generating relevant and loyal audiences for apps and games and also offers a high volume of media, including RTB exchanges, to advertisers across the platform. In-app events such as social engagement, tutorial completion, achievements and financial transactions can also be tracked for full categorisation of impressions and user. Taptica’s ad serving platform serves every type of creative to mobile and tablet platforms, and connection with ad servers and CPC networks including Burstly, Millennial Media and Google is also possible for enhanced campaign reach.

• In-house ad serving platform delivers text, banner, full page and native video ads to mobile and tablet platforms
• Connect and work with RTB Exchanges, CPC networks and third party ad servers for greater campaign reach
• Reach over 200m users worldwide with approved publishers

Key Features

• Connect to high ROI users
• A single point of access to a range of media sources
• Programmatic learning algorithms
• High volume and high quality traffic
• Multi-channel, full-service monetization
• Publishers get a personal account manager
• Automatically match the highest performing ads and traffic sources
• Strict control over which ads will be displayed on websites
• Real-time analytics tool
• Measure the quality of new users based on demographics and engagement

Taptica Offices

SF
115 Sansome Street
Suite #810
San Francisco, CA 94104
NYC
1501 Broadway
Suite 801
New York, NY 10036
BEI
Sanlitun SOHO
Block C, 22F
Beijing 100027
SEL
# 101, 17F
373 Gangnam-daero,
Secho-gu
Seoul, Korea  06621
TYO
Nakameguro GS1 BLDG 6F
2-9-1 Kamimeguro
Meguro-ku
Tokyo, Japan
LON
16 Great Chapel St.
London W1F 8FL
TLV
Hashmonaim 121
Tel Aviv, 6713328
Israel

Key People

Hagai Tal – CEO

Entrepreneur and investor with extensive international management and business development experience, specializing in growing start-ups into profitable ventures/ IPO, predominantly in the areas of on-line marketing, digital media/advertising and global financial processing.

Taptica Jobs and Careers

Taptica lists available jobs and positions here with openings in their offices in Tel Aviv and London across roles in Business and Sales.
You can find employee reviews of Taptica on the company’s Glassdoor profile here.

For Publishers

Mobile publishers with Taptica are promised a high fill rate for their content. The network also works with over 50,000 partners worldwide. All publishers with Taptica have control over which ads will be displayed on their content.
Taptica’s technology offers a demand-side platform (DSP), using big data for advanced audience targeting. Publishers with Taptica will also get a personal account manager for support, business development opportunities, and regular traffic performance reviews.

For Advertisers

With Taptica, mobile advertisers can reach over 200m users worldwide with approved publishers on the network. Advertising formats include the following:

• Video Ads
• Native Ads
• Banners

Advertisers can maximise their engagement and revenue through mobile re-targeting on a CPA basis. Taptica works with 50,000 supply and publishing partners on a worldwide scale.

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Youmi three featured services:

• Performance-based Advertising
• Social Media Marketing
• Integrated Marketing

Youmi two star products:

• AppGrowing (App data analysis platform)
• Mihui (Short Video data analysis platform)

With innovative ad formats, world-leading big database, in-house AI techniques as well as ad optimizing abilities, Youmi successfully partnered with over 10000 advertisers and 600,000 publishers.

Key Features

• 200+ Countries and regions targeted.
• Data from 2.2 billion smart devices.
• 5.3 billion bidding traffic.
• 13,000 advertising cases.

For Advertisers

Youmi is connected to the key media channels worldwide. Ad products include Native Ads, Video Ads, Rich-media Ads and Rewarded Offer Wall. Advertisers with Youmi can drive ad engagement with outstanding marketing solutions. The following marketing solutions are supported:

• Affiliate marketing solution
• Media buying solution
• Programmatic buying solution

For Publishers

Publishers with Youmi can monetize with thousands of active ad campaigns in over 200 countries. Developers, Media buyers and ad networks can boost their fill-rates & revenues with Youmi top converting offers. The following key verticals are included:

• CPI: E-commerce/Gaming/Gambling
• CPA: Carrier billing
• CPL: Dating/Sweepstakes/cc Summit
• COD

How to market mobile games in China?

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FraudScore clients are direct advertisers and ad agencies, ad networks & mobile developers from all over the world.

FraudScore offers antifraud solutions for all steps of ad campaign funnel: from DSPs, to CPI, CPM, CPA and CPC.
FraudScore is well known to be effective in combat against click spamming, bot, malware and adware, click injection, bot farms and many more.

How your traffic is analyzed by FraudScore?

FraudScore has a unique approach to traffic quality evaluation. The system doesn’t use a binary approach (when there are only two possible variables – “fraud” and “not fraud” and no room for negotiations), but applies a know-how “fraud score” method.
Each conversion, channel, traffic source, offer etc gets a specific “fraud score” – an evaluation that shows the probability of ad fraud in each particular case.

FraudScore analyses 150+ metrics and fraud algorithms that are applied to processed traffic and gives results divided into four traffic quality categories: Good traffic, Low Index Fraud, Middle Index and High Index.

This unique approach gives clients a reliable way to build strong fraud cases and explain their position for every conversion with comprehensive and detailed data about detected fraud patterns.

SafeClick – Click Fraud Prevention with Realtime Blocking

SafeClick solution was developed in response to increased demand from ad networks for realtime fraudulent clicks prevention.
SafeClick is able to either block fraudulent clicks from getting into campaigns statistics or detect all the fraudulent clicks and mark them with “fraud score” evaluations to help understand clicks traffic quality.

Detect ad fraud in CPI, CPA and CPL campaigns (conversions, installs and events analysis)

FraudScore fraud detection solution is effective for CPI, CPA, CPL traffic analysis and is widely used by Advertisers, CPA Networks and Advertising agencies. The product identifies fraud and gives evidence to reject fraudulent conversions. ML algorithms are constantly scoring conversions and detect fraudulent patterns across the whole platform – that helps FraudScore provide one of the most reliable fraud detection solutions on the market.

Real Results:

• International Affiliate Network – by using FraudScore, an international affiliate network managed to decrease the time that managers have spent o building fraud cases from at least 2 working days to 10-20 minutes. 
• A DSP platform – managed to get a big international contract with a direct advertiser and in two working days realized difficult KPIs for a campaign in “online shopping” vertical. FraudScore was used to clean the traffic in order to meet strict deadlines and campaign KPIs.
• A game developer – managed to save 25% of traffic budgets on clearing out the traffic from ad fraud and delivering traffic budgets to trustworthy sources.
• A mobile performance agency–  managed to reduce high index fraud from 26% to 2.4% in four months by using FraudScore as a SaaS anti-fraud provider and partner in traffic quality evaluations.

WHY FRAUDSCORE?

• Unbiased results – FraudScore is an independent antifraud solution provider that provide unbiased results in fraud detection. The team takes active part in fraud cases breakdown and helps in negotiations.
• All the stages of ad funnel are covered – starting from prebid & impression-level blocking to clicks & conversions, including post-install events analysis, FraudScore works as a shield to prevent and detect ad fraud.
• Mobile and Web traffic analysis – FraudScore is an antifraud solution that works with both mobile and web traffic, including  in-app & video campaigns.
• ML algorithms – specially developed and trained to detect and analyse fraud patterns across all the platform. Constant updates in fraud protection level for every client.   
• Personal manager and experienced assistance in building fraud cases – Each FraudScore client gets a personal manager and in case the customer needs an explanation or support in reading the report and using FraudScore data in arbitrage – FraudScore analytics team joins the arguments and helps in negotiations as a third-party anti-fraud provider. 
• 5 minutes ready-made integration with industry’s lead platforms (HasOffers, Affise, Offerslook, FuseClick, AppsFlyer, Adjust, AppMetrica, RedTrack.io, Cake, Everflow)
• Comprehensive and deep fraud reports – there are options to drill down the fraud reports from various slices: from affiliates, offers and advertisers to all sub-affiliates, or different GEOs, detected fraud types or sources and many more.

Key Features

• Fraud prevention on click level
• Fraud detection on conversions level (installs, conversions, event-analysis)
• Fraud protection for both mobile and web campaigns
• 150+ fraud patterns analysed for every type of traffic
• Personal manager for every customer
• Comprehensive and interactive fraud reports
• ML algorithms trained to detect new fraud patterns as they appear at the market

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Key Features

The project is designed specifically as an ultimate way to monetize your traffic using simple integration and popular ad formats: Browser Push notifications, In-page Push, Popunder, Display and Video by CPM / CPC models

We invite everyone to adlane.info who wants to make money on the traffic of their sites.

We offer all the most popular formats:

1. Browser push notifications – this is a classic browser push notification. Requires the visitor to accept a push request. But they give an incredible opportunity to send push notifications to users even if they are not currently on your site.
2. In-page Push – No subscription required from users, In-Page push notifications to everyone on your site! In-Page Push banners are similar to classic push notifications. Monetizes all types of traffic, including iOS.
3. Popunder is Onclick ads, also known as Popunders, which is a monetization source and one of our most effective ad formats in terms of revenue. These full-screen ads are user-initiated and appear in a new tab or browser window to monetize each visitor.
4. Display is banner and native advertising. You can see them daily on dozens of sites. Can contain both static and animated creatives. Choose from a variety of banner sizes.

Thousands of webmasters, advertising agencies, affiliates, and publishers are already working with us.

For each client, we offer cool tools:

1. Insanely easy integration, plug & play – place a script of any advertising format on the site and the advertisement starts working, and you earn money.
2. Fast payments by the most popular methods – no long holds and a low threshold for payments on demand; you shouldn’t waste time looking for the best options, we offer the most convenient payment terms.
3. Global coverage – all your traffic can be monetized. We have a huge number of advertisers in every country and every niche, so there are no empty advertising slots.
4. Friendly support – A team of professionals who are always ready to help. Communication is possible through different channels.
5. Real-time reports – Track your performance in real-time. A variety of filters allows you to work with data exactly as you need it.
6. Compatible with AdSense – Our ad formats are suitable for any monetization strategy and most other ad networks. Increase your profits even if you need a mix of ad formats to monetize your traffic.

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• Increase campaign performance
• Reduce chargebacks
• Reduce wasted ad spend
• Reduce TCPA issues

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Benefits

• Strong mobile capabilities. Data-driven and performance-oriented mobile campaigns. Support for a variety of mobile ad formats fitted for all kinds of screens: in-app ads, video and interstitial mobile, mobile rich media, playable, rewarded, mobile game ads, etc). Connection to direct publishers, (including mobile/in-app). Mobile attribution and traffic across major verticals: entertainment, games, news, networking, music, business, social apps. 
• Safety. Absolutely safe and accountable full-stack advertising ecosystem. Advertisers access the vast of exclusive technologies, top-notch traffic partners across verticals, and authorized inventory.
• Deep targeting. More than 30+ targeting options on DSP, targeting for web and in-app ecosystems: geolocation, OS, IP, dayparting, device type, and more.
• Cost-efficiency. On DPS media buyers access top-notch inventory without overpaying for it, which is especially important for mobile campaigns. AI and ML algorithms single out only optimal bids for advertisers optimizing campaign budget.

Key Features

• Top tier traffic countries – United States, India, Israel, United Kingdom, Canada, etc
• Global RTB Reach + All Verticals 
• RTB, Direct Deals, PMP
• in-app traffic from more than 1000 top-rated apps
• 100% automated campaign optimization
• Omnichannel targeting, support for mobile, in-app, desktop, CTV ecosystems
• Self-serve and managed-serve DSP

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mFilterIt is a pioneer in the detection and prevention of ad fraud in apps. Trusted by accredited marketers across the globe, their solutions are powered by the capabilities of AI, ML, and data science. On a mission to bring trust & transparency to the digital advertising world, mFilterIt has helped 500+ clients across 15 countries. With their full-funnel approach and log-level fraud data, they have saved $400+ million for businesses and enabled them to make informed marketing decisions.

Key features

Schedule a call with mFilterIt.

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Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by direct relationships and dynamic ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale. Leadbolt’s AI and Machine Learning based algorithms assist advertisers with advanced targeting that captivates best-fit audiences to achieve deeper user engagement with maximum ROI.

Leadbolt delivers more than 10 billion ads a month, across 65,000+ developer network in over 165 countries.

• Leadbolt headquartered in Sydney, Australia with offices in Los Angeles, San Francisco, and Bangalore.
• For more information, visit www.leadbolt.com.

Key Features

• User Acquisition platform
• Choose from Self-Service Platform or Managed services
• Global reach – 65k+ apps worldwide across 165+ countries
• Risk-free pricing model (CPI)
• RTB – Programmatic
• KPI-driven performance – advertisers achieve post-install goals quickly
• Machine learning and advanced targeting algorithms
• A range of in-app mobile advertising placements – Native, Video, Rewarded Video, Interactive Playable Ads, Rich media, Interstitials
• Advanced fraud control – monitoring/preventing more than 15 ad fraud types
• Real-time optimization

Leadbolt Offices

332-342 Oxford Street
2022 Sydney
Bondi Junction
New South Wales
Australia

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Artificial Intelligence algorithms are also applied by Sizmek to help advertisers to plan, buy, execute, and measure campaigns with laser-precision. The company was acquired by Amazon, Inc. in March, 2019.

• Key features include omnichannel marketing – mobile, display, rich media, video, social and AI.
• Powered by Amazon’s AWS platform
• Liquid domain-level intelligence tech (Adhesion, Billboard, Deluxe Banner, Deluxe Expandable, Expandable Banner and more) to pair domains with specific ad formats

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With best-in-class tech purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.

• Key Features: works with OTT, addressable TV
• Tagline: Online Video Advertising Platform
• Platforms: iOS, Android and Mobile Web.

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Our Pro Team with an antifraud-focused Programmatic Ad Platform with machine learning AI can boost your performance and give you 500,000 paid events from all major traffic sources monthly. Our goal is not just to fulfill the client’s requirements but to blow up all metrics and bring them to the cosmic level. Hard KPIs are Welcome!

Appska has such well-known clients as Joom, AliExpress, Binance, Investing.com, Capital.com, OctaFX, Kwai, ShareChat, Wargaming.net, My.Games, etc.

Key Features

• Hard KPIs are welcome! We have a team of analytics to optimize campaigns
• More than 150 traffic sources worldwide (Unity, Snapchat, Xiaomi, Share IT and many others)
• Our own anti-fraud solution
• CPA model of work. No risks for you
• Solution to work with IOS 14.5

We are already trusted by IQ Option, Binomo, Exness, CoinDCX, Joom, Aliexpress and many others. Check our results.

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Solutions available

•  Proximity Marketing: Create audiences based on user’s location patterns and target them at the right place and the right time. Measure the real impact of your Drive to Store campaigns with incremental footfall in real-time.
•  Connected TV: Reach users on their Connected TV (CTV) devices and increase your brand impact by synchronizing campaigns across devices in the household. Benefit from the experience of omnichannel video while following the data driven programmatic approach.
•  App Marketing With Incrementality Measurement: Automatically measure incremental impact of your App Marketing campaigns delivered either on the mediasmart platform or elsewhere through our ad server.
•  Programmatic Brand Marketing: Drive higher brand recall and top of the mind awareness with brand-safe advertising. Measure and optimize viewability in real-time with total control on deal management, whitelist and blacklist for publishers with full protection on publisher spoofing.

Key Features

Programmatic & Proximity Marketing Platform to drive incremental growth

• Proprietary self-service programmatic marketing platform
• Strong Audience capabilities with unique location context
• Easily white-labelled built on open APIs & configurable invoicing settings
• Worldwide premium Mobile & CTV Inventory

Key Person

Noelia Amoedo Noelia has extensive experience in the mobile, internet and social media, with a proven track record of success in developing profitable business from scratch in international markets. Her deep knowledge of the mobile industry has been forged working in different positions in the value chain, multiple business models across more than a dozen markets. Before becoming CEO at mediasmart, she held multiple executive positions such as VP of Marketing and Business Development for EMEA at Palm (acquired by HP), VP of Mobile for the social network Hi5 and Managing Director for Buongiorno USA (acquired by NTT DOCOMO).

Noelia holds a Bachelor’s degree in Physics from Santiago de Compostela University (Spain) and a Master of Science in Electrical Engineering from Stanford, where she was a Fulbright Scholar.

Office Location

HQ: Calle García de Paredes 12,
1º B, Madrid, 28010

Careers

Find our latest career opportunities here.

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Key features:

• 165 million data points daily
• powered by Oath ad tech expertise
• Machine Learning optimization algorithms

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• Average 80 million+ conversions each year
• Data-driven optimizations
• Diverse media inventory with over 1200 sources
• Global reach to over 250 countries
• Over 85% client retention rate

Key Features

• Engagement & User Acquisition: Drive more installs and attract high-quality users to your product
• Customize a Unique Strategy: Our team of experts will customize a high-performance campaign based on your specific goals and KPIs
• Drive Quality Installs in Volume: We can help you drive discoverability and retain users
  .

Advertise: Mobile Campaigns Built to Perform

.AdAction is the leading full-service ad platform for mobile marketers worldwide.

At AdAction, we don’t just work with the most recognizable brands in the mobile industry, we create top-performing campaigns and build global partnerships. Our team of experts deliver over 6 million monthly conversions for Fortune 100 companies, elite agencies, and game developers around the world.

Find out more about advertising with AdAction here.

Monetize: Leverage Quality Ad Inventory To Drive Revenue

.
Since 2013, AdAction has specialized in providing premium demand to publishers worldwide.

AdAction’s leading Reward Monetization Marketplace, AdGem connects advertisers to engaged audiences around the world with a user-centric focus. Our advanced technology provides a best-in-class native ad experience to users and drives quality at volume for developers and marketers alike.

Find out more about monetizing with AdAction here.

Careers

Check out our latest opportunities and join a winning team here

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IAS maximizes the value of every impression by guaranteeing that advertising is seen by actual people in safe and appropriate venues, enabling contextual targeting, and optimizing supply chains. For the world’s largest brands, publishers, and platforms, our objective is to be the worldwide bar for trust and transparency in digital media quality. This is accomplished via data-driven technologies that provide actionable real-time signals and insight.

IAS’s core values:

• Innovation
• Accountability
• Inclusiveness
• Honesty, transparency and integrity
• Customers come first
• Risk-takers and action oriented

Key features:

• We co-innovate with the ad tech community to create integrated solutions
• We put our clients first, creating partnerships that solve your unique challenges
• We move quickly to help our customers stay ahead of a rapidly shifting digital landscape

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Using a combination of proprietary programmatic advertising technology, machine learning, and first party data, we optimize campaigns across all major mobile formats for desired post-install behaviors at no risk to our clients’ bottom line.

Bidease is on a mission to bring fully transparent, value-driven advertising to the mobile world.

Key Features

• Performance based
• Fraud free
• Worldwide

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• List apps and games in the Tapjoy Ad Marketplace on a Pay-Per-Install basis
• Various ad options available including full-page interstitials (Featured Ad Unit), banners, video and direct response campaigns
• Real-time reporting available for deep insights into app/game performance
• Developers can access the Tapjoy Fund for working capital to improve free-to-play apps and games

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They reach consumers when they are in discovery mode, looking for that ‘what’s next’ moment. They provide consumers with the ability to discover products and services they never knew existed but that are relevant and of interest to them thanks to their proprietary targeting technology.

The content the company advertises can be the publishers own or links to external sites. They accept a large variety of content from a range of verticals. Types of which can be fashion, technology, business, politics, science and more.

Once you’ve submitted your content to Outbrain it will be checked and if it’s suitable it will be accepted. After a few days of submissions, your piece will be in what they call an exploration phase. This is to ensure your content reaches as wide of an audience as possible.

More than 50 algorithms are used to endorse each piece to the most interested readers across their network. To help describe the way their algorithms will recommend your content, Outbrain has four groups. These are Personal, Behavioural, Contextual and Popularity.

Personal is what the reader’s personal preference is, Behavioural is readers which share near-identical preferences. Contextual is if the content is related to the environment it will be in and lastly, Popularity is which content which is trending across their network.

After this phase is completed, the algorithms will prioritize the most engaging headlines in your campaign. They will filter out what content is performing best and use that to attract your audience. A simple yet effective service that should support your goal.

You also have flexibility over your campaign through some advertising targeting options. Interest targeting allows you to reach your audience based on their interests. With lookalike audiences, you can reach people who have similar profiles to your active customers or visitors. Data marketplace targeting uses Outbrain’s marketplace partners to connect your audience and bid strategy targeting automatically adjusts which audiences see your campaign while keeping CPA low.

If you want to advertise your brand then Outbrain would be a good option with 290 billion discoveries a month with more than 55 countries. They’ve also earned a strong reputation having worked with some of the most recognized media companies including BBC, CNN, The Guardian, The Washington Post, Conde Nast, MSN, El Pais, Le Monde, and many more. So you can trust them with your campaign.

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The unique feature of HilltopAds is traffic segmentation by QUALITY and ACTIVITY of users.

First, HilltopAds algorithms remove all bot/cheated traffic.

Further, the remaining traffic sources are segmented into 3 groups:

1. The HIGH ACTIVITY segment contains the sources of the highest quality traffic that will convert your ad in the best possible way! The cherry on the cake? If traffic quality decreases, such a source is AUTOMATICALLY excluded from your campaign! You don’t have to do anything!
2. The MEDIUM ACTIVITY segment contains users with average quality and activity scores. This segment is ideal for scaling your campaign after testing HIGH ACTIVITY traffic.
3. The LOW ACTIVITY segment contains users who are least likely to perform the target action but are not BOT traffic. Suitable for those who want the maximum number of impressions at the lowest prices.

HilltopAds works with various ad formats including POP’s, Direct Link, Instream VAST/VPAID video, In-page push.

You can deposit and withdraw your funds via PayPal, Credit Card, Wire Transfer, Paxum, Bitcoin, Tether (USDT), Webmoney and Capitalist.

Benefits for Publishers

• Fast sign up process and instant activation of your account. * You can sell your traffic right after registration!
• No minimum traffic requirements.
• Flexible setup of the advertisement, placement area and display frequency on your website.
• Direct link traffic is accepted.
• High CPM for high quality traffic.

The minimum payout is $10 on each Tuesday with the Net7 scheme.

Benefits for Advertisers

• Target your ad campaign by 10+ parameters: GEO, Devices, Browsers and OS, IP-ranges, etc.
• Auto Optimization.
• High ROI and low CPM for TOP GEOs.
• Instant approval.

The minimum deposit is $50.

Personal manager’s support available for all partners via Skype, Telegram, Email or Live Chat. You will be assisted on how to set and optimize your campaign, as well as on any other matter.

Careers

Find out more about our latest opportunities on our Careers page

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• ROAS-Positive User Acquisition
• App Discovery via OEMs
• Influencer Performance Marketing
• Rewarded Engagements
• AI-Powered Optimization

User Acquisition

Create custom user acquisition campaigns based on your app’s goals, audience targeting, and KPIs. Our optimization engine will ensure you spend your budget on users you care about!

OEMs & Recommendation Engine

Gain access to direct app placements on Android devices like Samsung, Oppo & Xiaomi – Go beyond your reach using our exclusive recommendation engines and bypass your competition!

Rewarded Engagement

Achieve an organic uplift and boost your app’s visibility through our premium rewarded placements & direct offerwalls. Expand your user base to new heights!

AI-Based Real-Time Optimization

Optimize campaigns based on your app’s historical performance, ad material, and target audience to increase efficiency.

One-on-One Client Success Support

1-on-1 client support both during and after your app’s campaigns for continued assistance post-launch – including weekly reports, monthly strategic reviews, and competitor analyses to guarantee KPI fulfillment.

Sign up now to get started!

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Key Person

Erick Fang is the chief executive officer of Mintegral, primarily responsible for product research and management of the advertising business line of the Mintegral’s group company- Mobvista.

Before joining us, Erick worked as a senior product specialist at Taobao (China) Software Co., Ltd. until July 2015. From 2012 to 2013, he worked at Umeng Tongxin (Beijing) Technology Ltd.. Prior to that, Erick worked at Beijing Baidu Network Information Technology Co., Ltd. from January 2010 to March 2011, primarily responsible for the search and promotion of business line and participated in the optimization system designing project.

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Key Features

Unmatched Scale

• 5 global data centers with 5M+ queries per second capacity
• All major ad exchanges are integrated and all ad formats are supported
• High find rate (% of users in the audience list found in bid stream)
• High touch rate (% of users found that see the retargeting creative)
• Aarki is reactivating 25K+ users daily for our largest customers
• Acquiring 70K+ users daily for our largest customers

Proven Performance

• Purchase, Sale, and ROI optimization
• Sophisticated segmentation of users based on in-app events
• Real-time suppression of reactivated users
• Achieve down-funnel KPIs for events like registration, sale, and purchase
• Recognized in the industry as a leading mobile performance DSP

Creative Automation

• Deep repository of creative learnings
• Hyper-personalized creative based on user attributes
• Dynamic creative with product feed
• Creative localization for 26 languages

Careers

Find out more about our latest opportunities on our Careers page

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Founded in 2013, Jampp leverages machine learning, creative optimization and proprietary advertising solutions to drive incremental growth for its customers, whether that means reaching new users or increasing post-install conversions. 

In 2021, the company joined the Affle group, a global consumer intelligence technology company.

For more information, visit jampp.com

Key Features

• User Acquisition
• App Retargeting
• Always-on Lift Measurement
• Geolocated Ads
• DCO (Dynamic Creative Optimization)
• Dynamic Product Ads
• Predictive Bidding

Careers

Check out our latest opportunities on our Careers page here.

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Infillion translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives. Using its own hardware and software, Infillion enables brands and media agencies to maximize campaign efficiency and humanize messaging for consumers.

Highlights include the following:

• Location-based marketing
• Identity-based platform
• Geofencing
• Beacons
• Footfall attribution
• Foot Traffic Analytics
• Custom Audiences

Office Locations

Los Angeles, CA. USA.
New York, NY. USA.
Chicago, IL. USA
San Francisco, CA. USA

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Stack is an independent ad tech market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and data they need to thrive in a highly competitive landscape.

 Key features

•  Appodeal – Intelligent ad mediation with 60+ ad demand sources in one SDK
•  BidMachine – Open-source programmatic ad exchange
•  DataCore – Impression-level ad revenue business intelligence solution
•  AppGrowth – ROI-driven user acquisition powered by machine-learning

For more information, please visit explorestack.com or reach us at sales@explorestack.com.

Offices

San Francisco, United States
Barcelona, Spain
Minsk, Belarus

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We have created the biggest ecosystem of mobile traffic monetization for mVAS market all over the world. And it’s not a joke and idle talk!

In the end we announce that we have become a Global Mobile Performance Marketing Hub for Direct Carrier Billing services!

Key Facts

• 80% mVAS coverage worldwide
  (300+ mobile carriers and content providers with 800+ direct carrier billing services)
• 1 000 000 000 subscribers available for advertisers
  (6000+ publishers with carriers database in 48 countries)

Office Locations

USA and Russia

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Key features:

• Brand Spend: Access demand from brand advertisers to gain higher CPMs, increase the quality of advertisements, and improve user experience in your app
• Access to incremental demand:  Increase competition for your app inventory and gain additional fill with PubMatic’s leading programmatic technology and parallel auctions that support multiple integration types. 
• Flexible setup: We have a variety of integration options including SDK and non-SDK varieties that are compatible with the leading mobile ad stack setups as well as custom in-house varieties
• Dedicated Support: Get quick turnaround and the full support of an account team.

Careers

PubMatic is hiring! See our Jobs and Careers page here.

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Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.

Persona.ly offers a programmatic & fully transparent service, from playable and dynamic creative generation to driving scale outside of traditional acquisition channels and providing actionable marketing insights.

Key features

• User acquisition
• User re-engagement
• Programmatic for agencies
• Accessing 60 data points before serving each impression
• Integration with major SSPs, processing more than 2,8 Million in-app ad auctions per second
• Full transparency
• Dynamic creative generation

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• Access to private media from over 4500 direct app developers, as well as SDK networks, major ad exchanges, and direct integration to all of the major global traffic platforms.
• Service-oriented company: over 82% client retention. 

Podcast

Check out our podcast here

Careers

We’re hiring! See our careers page for more information and join a winning team.

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We help brands and agencies launch data driven campaigns and offer a suite of industry leading targeting capabilities.  BidMind is available as both a self-service and managed service platform. It is also available as a white-label solution for agencies and advertisers ready to become tech vendors.

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CPAlead’s reputation is public and far exceeds the competition. Search for CPAlead on Google Business, TrustPilot, Affpaying, Facebook, and TopNetworks to see how CPAlead compares to other mobile ad networks.

Key Features

• Daily Payments
• Self Serve Advertising System
• Mobile App Monetization SDK
• Mobile App Advertiser SDK
• Appsflyer & Kochava Support for Advertisers
• Virtual Currency Offerwalls
• Mobile App Reward Tools
• High Converting CPI Offers (Cost Per Install)
• Unbeatable CPE Offers (Cost Per Event)
• 4.9/5 (81 Reviews) Rating on Google Business
• 4.7/5 (183 Reviews) Rating on TrustPilot

For Publishers

Monetize mobile app rewards and virtual currency using CPAleads mobile monetization tools.

• In-house Mobile App Monetization SDK
• Mobile Web Monetization
• Direct CPI Offers
• Direct CPE Offers
• Offerwalls
• Content Locker
• Banner Ads
• Video Reward Ads
• Native Ads

For Advertisers

CPAlead’s self-serve advertising system allows you to get installs from over 700,000 traffic sources for your app in a matter of minutes.

• Fast campaign creation
• Cost Per Install (CPI) campaigns
• Cost Per Event (CPE) campaigns
• Low $250 Deposit Minimum
• Mobile Ad Agencies Welcome
• PayPal, ACH, Wire, and Bitcoin payments accepted
• Offerwall Traffic
• Interstitial Traffic
• Content Locker Traffic
• Direct Traffic
• Banners
• Native Ads

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The platform is compatible with all game engines including Corona, Marmalade and Adobe Air among others, and works with Android 2.3 upwards and iOS 4.0 onwards, giving it large reach on the market.  It is also mediation-ready, being coded to accept plug-ins from SkyRocket and MoPub.

• Industry-leading eCPM
• High global fill rate
• Built-in to the Unity Engine
• Used by Ruzzle: over 35 million players in 128 countries.
• Over 200 million installs in 3 years
• Near-real-time reporting with web dashboard and API.

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With the platform, you can:

• Reach the people who matter to you
• Only pay when they watch your video ad
• See how you’re doing and how to improve

Key Features

• Get £100 free credit when you spend £25 on video ads
• Audience targeting methods let you define who you want to reach
• Content targeting methods let you define where you want your ads to show
• You only pay when someone chooses to watch at least 30 seconds or clicks on your TrueView ad
• Get real-time insights about how people are responding to your video ads
• Only pay when interest is shown from an audience
• Put the story of your business in front of the people you want to reach
• It’s your call on how much you budget and how you decide to pay
• Get noticed with a high-quality video ad that fits your budget
• You get to choose just who sees your video ad

Key People

Debbie Weinstein – Vice President, YouTube & Video Global Solutions

Debbie works across Product, Marketing, and Sales to build customer solutions and drive revenue growth for YouTube and Google’s video products.

Numbers & Revenue

• 1.9 billion logged-in users visit YouTube every month
• 96 percent of 18- to 24-year-old American internet users use YouTube
• YouTube works in 80 different languages
• Only 15.8 percent of YouTube’s visitors are actually American
• YouTube is the 2nd most-visited website in existence, according to Alexa
• On average, people spend eight minutes and 41 seconds each day on YouTube
• 70 percent of views are on mobile

YouTube Ads Formats

YouTube Ads uses a range of formats for marketers and advertisers to drive traffic — this includes the following in the table below:

How To Set Up A Video YouTube Ad Campaign (Video)

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What sets Epom products apart is high transparency, openness, a client-first approach, and freedom for platform customization. Epom’s mission is to provide clients with the right tools for effective advertising and build long-term relationships based on trust.

Epom’s DSP is a comprehensive solution for programmatic ad buying that balances advanced optimization and ease of use.
Epom DSP has game-changing features such as:
-CPC bidding,
– bidding multipliers,
– custom targeting options.

Users can either set up their custom SSP connection or leverage pre-set traffic sources to run and manage multi-screen ad campaigns.

Epom ad server is built for cross-channel advertising.
The ad serving platform supports over 30 ad formats and provides advanced analytics and reporting capabilities. It also provides automated optimization, advanced capping, and precise targeting features.

Both ad server and DSP can be white-labeled. Moreover, clients may request custom feature development to ensure their business has an ad tech stack that fits like a glove.

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• High quality banner, pop, native, interstitial, member’s area traffic
• Adult, dating, betting, gambling, gaming vertical’s traffic
• Self-service and full-service platform
• CPM model
• WW volumes ( key geos: JP, VN, IN, TW, HK, SG, KR, PH, MY, TH, CN, US)
• Adjustable RON and Premium traffic streams
• oRTB endpoints and directlink support
• Payment methods: Wire (€, $), Paypal ($,€), Paxum ($,€), Capitalist ($,€).

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Creating an ad campaign takes only a few clicks – a user-friendly personal account is very intuitive, campaign moderation takes up to 10 minutes and the support team works 24/7 to solve any issues.

Everyday ClickAdilla brings more than 4,5 BLN impressions to its users covering 240+ GEOs including Tier1. We provide traffic to more than 15 000 clients daily.

Key Features

• Convenient personal account available in 5 languages ​​(EN, ES, DE, RU, JP);
• 13+ ad formats;
• Daily reach of over 4.5 billion users in 240+ countries;
• Premium traffic in all major verticals with adult and mainstream traffic;
• Ways to buy traffic: Self-serve / API / RTB / XML.
• API for convenient and fast integration with third-party services;
• Various trackers setting up in 2 clicks;
• More than 10 payment and withdrawal options, including cryptocurrencies.

Verticals

• Dating
• Sweepstakes
• App downloads
• Casino
• Webcams
• Crypto
• E-commerce
• Desktop downloads
• Games
• Nutra

For advertisers:

• Convenient personal account available in 5 languages ​​(EN, ES, DE, RU, JP);
• 13+ ad formats;
• Daily reach of over 4.5 billion users in 240+ countries;
• Premium traffic in all major verticals with adult and mainstream traffic;
• Ways to buy traffic: Self-serve / API / RTB / XML.

For publishers:

• Individual rates;
• Payments 2 times a week;
• Impression frequency control;
• Custom scripts;
• Profitable combinations of formats.

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• Key features: 60,000+ app publishers, 1 million+ websites, 900,000 advertisers bid for publishers inventory
• Ad formats: Native, Pre-roll & Mid-roll & Post-roll video, Vertical Video, Reward Video, Outstream
• Platforms support: Android, IOS

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