InMobi

InMobi  is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. 

InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices.

 InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.

Website screenshot

Source: InMobi

InMobi Pulse

InMobi Pulse enables brands to quickly reach their target audience on mobile and get answers to their critical business questions. Authoring is simple, and it includes precise targeting and speedy results. Here’s a product overview video:

Welcome to InMobi Pulse video

Source: InMobi

InMobi Jobs and Careers

InMobi lists available jobs and positions here with openings in their offices in India, Bangalore across roles in Strategy and Operations, Finance and Legal, Sales and Business Development, Technology, Products and Human Resourcing.

You can find employee reviews of InMobi on the company’s Glassdoor profile here.

For Publishers

With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.

Ad formats available include the following:

Video: Buffer-free and HD videos offer better completion rates and higher engagement.

Format Example

Native: Non-intrusive ads for a great user experience that blend seamlessly with an app’s design and layout.

Format Example

Playable: Mobile users can test drive a game before downloading it with InMobi’s Playable Ads.

Format Example

Rich Media: InMobi’s award-winning, rich media ads that harness device capabilities such as gyroscope, camera, and touch screen.

Format Example

Carousel: Present a collection of products with full-screen, dynamic carousel ads.

Format Example

Interstitials: Full-screen interstitials that can serve meaningful marketing messages.

Format Example

Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.

For Advertisers

InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:

Lookalike targeting
Appographic targeting
Demographics
Location
Interest
Context
Behaviour

Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.

Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.

Awards

InMobi Services

Mobile Marketing
Product Showcase
Accurate Targeting
Unique Data
Fresh Segments
Quality Acquisition
Retention & Re-engagement
Future-proofed for a privacy-first world
Transparency
Global Scale
Immersive Creatives

Team

Naveen Tewari

Naveen Tewari is the founder of InMobi. His philosophy of constant innovation and disruption is embedded deep into the DNA of InMobians and is resonated across InMobi. His dream is to re-imagine advertising in a truly ‘user-first’ way and unlock the true potential of the mobile ecosystem.

Abhay Singhal

Abhay is a Co-Founder of InMobi Group and the CEO of InMobi Marketing Cloud, a company whose mission is to power intelligent, mobile-first experiences on connected devices.

Office Locations

HEADQUARTERS

6th, 7th and 8th Floor, Block Delta (Block B), Embassy Tech Square

Kadubeesanahalli Village Outer Ring Road

arthur Hobli, Bangalore - 560 103

India

+91 80-46269100

#11-03, 80 Robinson Road

Singapore 068898

Singapore

Unit 24, Second Floor, CNN Building

Dubai Media City, PO BOX 500717, Dubai

UAE

Suite 802, 804, 805, Silver Tower, No. 218

Xizang South Road

Huangpu District, Shanghai

China

Gangnam N Tower

9F, Rm#910

129, Teheran-ro, Gangnam-gu, Seoul

Korea

320 Pitt Street

Sydney NSW 2000

Australia

InMobi Data

Founded:	2007
Employees:	500+

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

InMobi Info

Types:	Ad exchanges, DSPs, In-game Advertising, Mobile Ad Network
Ad Formats:	Banners, Rich Media
Models:	CPA, CPC, CPI, CPM
Trading Models:	Self Service

InMobi News

App Growth Awards 2023 - Finalists Announced Posted on October 30, 2023 by Fiona McGregor App Advertising Platform - SplitMetrics - Bidease - InMobi - Moloco - Gamelight App Analytics Platform - Apptica - Swaarm - Appfigures App Data....

InMobi Videos

PANEL: Rebuilding User Acquisition Watch this video for a panel discussion about rebuilding user acquisition to adapt to the changing rules and processes
Scaling a Mobile App in the User Privacy Era Watch this panel discussion about channel diversification and scaling a mobile app in the user privacy era