Top Influencer Marketing Agencies (2024)

This guide will cover the top influencer marketing agencies, how to choose them, the different types available, and how you stand to benefit from using influencer marketing agencies.

As influencer marketing and its concept have rapidly grown, so has the rise of influencer marketing agencies available to help brands and marketers navigate the increasing and healthy fragmentation of the industry.

These marketing agencies offer a wide variety of services, from content creation to campaign management and advanced analytics.

Influencer marketing agencies benefit marketers and app owners by allowing them to build credibility and trust, offer expert advice, boost brand awareness, and reach new target audiences. Brands are increasingly reliant on the established trust between an influencer and their audience to sell their products.

In fact, the influencer marketing industry is set to grow to approximately $21.1 billion in 2023, and 89% of marketers who engage with influencer marketing will increase or maintain their investment this year.

Let’s explore the benefits of working with top influencer marketing agencies and find out who the best players are in the industry.

What is an influencer marketing agency?

An influencer marketing agency is a fully managed service that includes the administration of communications between brands and influencers and the creation of strategic content plans based on bespoke business values and goals.

Effectively, an influencer marketing agency will manage a campaign from start to finish, source the most suitable influencers, negotiate rates and produce briefs, and track campaign progress and reporting as necessary.

There are many influencers out there, ranging from well-known celebrities to smaller influencers with a steady and growing following–influencer marketing agencies are better positioned to choose and select these influencers and do so based on everything from subscriber demographics to age and location.

For example, an influencer marketing agency will be responsible for segmenting the profiles it works with by category and narrowing down the best influencer for your campaign. In other words, using an influencer marketing agency will save you a great deal of time (and effort) when searching for new influencers.

Types of influencer marketing agencies 

There are three main types of influencer marketing agencies, including the following:

1. Influencer marketplaces: helps to build trust between the brands and their influencers and vets influencers appropriate for target audiences.
2. Growth: provides more data-driven performance marketing, as well as the analysis of campaign results and media buying.
3. Creative: assists with the content creation process and all other in-house production.

Some agencies choose to focus on specific channels or industries, although all of them should offer in-depth knowledge and expertise. Think carefully about which type of influencer marketing agency is the right one for you based on your needs, and go from there.

What do influencer marketing agencies do?

An influencer marketing agency develops the connection between businesses and influencers and manages influencer marketing campaigns. Other services include the following:

• Storytelling
• Connecting with (and recruiting) influencers
• Creating influencer marketing strategies
• Reporting and the management of new campaigns
• Ongoing optimization
• Integrating new influencer marketing tools

The best influencer marketing agencies manage mobile marketing campaigns with knowledge and experience of each brand’s goals and audience. A leading influencer marketing company will offer clear expertise and will develop highly personalized campaigns.

Top agencies will employ media planning expertise to help brands achieve their marketing goals as well as careful audience targeting and communication management. Working with new influencers is chiefly a visual marketing strategy, and the top teams excel in this area.

How can I benefit from influencer marketing agencies?

In multiple ways, from the easy recruitment of influencers to taking care of the legal work. Below we’ve detailed some of the key benefits of using influencer marketing agencies.

Set expectations over social media policy

All businesses should have a social media policy, and your influencers will need to be able to follow specific rules in order to maintain this. An influencer marketing agency will be able to communicate your social media policy with clarity, removing the back and forth.

Monitor and analyze campaign reviews and posts

An influencer marketing agency will monitor your ongoing campaign posts (and reviews) and will analyze posts throughout campaigns using data analysis. A campaign evaluation report helps brands to see what worked (and what didn’t) and is created by the influence marketing agency at the end.

Perform influencer background checks

Chosen influencers will work with your business for a long time, and their actions will affect your brand’s success. If an influencer loses credibility, your business can quickly suffer. Influencer marketing agencies run background verification checks and will determine the partnership’s value and credibility beforehand.

Take care of contract signing

Written documentation plays a crucial role in any brand collaboration. With influencer marketing, legal documents and contracts will be completed for you by the agency, and the terms and conditions will be discussed and finalized between you and the influencer.

An influencer marketing campaign may deal with multiple influencers at once; a top agency will take care of all the legal work so you can spend time elsewhere.

Find and recruit influencers

A top influencer marketing agency will find the most appropriate influencers for your campaigns and evaluate them individually. An agency’s job is to find the most suitable influencers and contact them for collaboration on your behalf–you can state and express your specific requirements before they do this.

How to choose top influencer marketing agencies?

With so many influencer marketing agencies out there today, how do you choose the right one for you? We’ve detailed some key areas to focus on so you can arrive at the best agency for you.

Outline your campaign strategy

Ensure that you outline your campaign strategy and create briefs, as this will help to speed up the overall process when you engage with the agency. Think about creative content ideas you would like to see, your KPIs (key performance indicators), and the influencers’ personas. Finally, select an influencer agency that can execute this plan.

Influencer selection process

The top influencer marketing agencies will analyze the influencer’s audience to ensure their audience favorably overlaps with yours. For example, an agency will check to see if they’ve mentioned competitors recently and if their language is suitable. There are many advanced systems agencies can employ today, so be sure yours has a detailed process.

Influencer marketing agency example

Source: NeoReach

Consistent communication and reporting

Good communication and timely reports are vital as they allow you to optimize your campaign as you go. Many influencer campaigns have influencers create content according to a calendar; however, the best digital marketing is continually optimized to maximize performance.

In fact, influencer marketing is highly optimizable, with everything from post types to audience targeting, so be sure it’s clear what the agency’s plan is and that they communicate regularly. Routine reports to show how the campaign is progressing should be part of this.

Relevant experience

Many agencies offer a good deal of experience today, certainly as influencer marketing has become standard. To get an idea of the experience of an agency, ask for relevant case studies specifically for your industry (and detail your desired outcome). From there, the agency will engage, and you’ll know if they’re a good fit.

Targeting strategy

The best influencer marketing agencies guarantee the influencer’s content reaches the target audience; they know the correct steps to take to maximize this. For instance, high-performing content can be boosted through a paid strategy–look for agencies with well-thought-out targeting strategies that deliver.

Key influencer marketing agency roles

When choosing your influencer marketing agency, be sure that the agency includes the following roles:

• Content creators
• Strategy experts
• Influencer managers
• Campaign managers
• Graphic designers
• Data analysts
• Social media marketers

Influencer marketing agency example

Source: The Influencer Marketing Factory

These roles help to ensure the influencer marketing agency in question follows the latest industry trends and best practices. The result is a better outcome for your marketing campaign, so ensure there’s a healthy supply of the above.

Partner with top influencer marketing agencies

Partnering with influencer marketing agencies enables app owners to find the most effective influencers so they can generate creative ideas and campaign formats that serve both parties. The best agencies will source a list of influencers who best represent your brand and will put together a great campaign plan with your business goals in mind.

Using top influencer marketing agencies enables you to manage communications with influencers and provides you with clear reports at the end of each campaign. With extensive contacts and pre-existing relationships with influencers, agencies will be able to boost your campaign planning (and building) strategies.

Below you’ll find our carefully selected list of the top influencer marketing agencies.

List of Top Influencer Marketing Agencies