Liftoff

Liftoff is the leading mobile app marketing and retargeting platform for running true CPA-optimized mobile app install campaigns. With a database of over 3 billion mobile profiles, machine learning systems, and advanced predictive intelligence, Liftoff enables marketers to programmatically target mobile users most likely to engage with your apps.

• 3 billion profiles in database for lookalike targeting
• Case studies, webinars and video resources
• Used by eHarmony, Zoosk and JackThreads among others

Website screenshot

Source: Liftoff

Key Features

• Users can select from a range of website themes, and customize their store logos, font styles, and colour schemes, with the HTML and CSS editor enabling advanced customization of templates
• Multiple payment options are supported, with users able to process credit card payments through Authorize.net, PayPal, PayTrace, or Payflow Pro, and accept gift cards, customer credit, and purchase orders
• Inventory levels are adjusted automatically whenever an item is sold, and users are alerted when replenishment is required
• The content management system allows users to control their site’s pages and content, set up blogs, schedule content to be published, and more
• Automatic domestic and international shipment rating is supported for both UPS and USPS

Liftoff Mobile App Re-targeting

Liftoff’s re-targeting solution allows you to maximize user LTV. It offers benefits for all types of different apps. You can:

• Decrease shopping cart abandonment rates
• Promote recently searched hotels and destinations
• Target installers for registration and subscription events
• Promote new features, levels and skills to keep users spending
• Onboard new users by promoting product features

Liftoff Mobile App Re-targeting screenshot

Source: Liftoff

Liftoff’s programmatic advertising solution offers the following:

• Build an active user base with app install campaigns optimized for post-install engagement
• Liftoff’s unbiased ML adapts and finds new pockets of quality users for your app in the dynamic mobile ecosystem
• Liftoff’s creative goes through rapid A/B testing to deliver industry-best install-to-action conversion rates
• After a short testing period, Liftoff will move you from a CPI to CPA or ROAS model

Liftoff Programmatic advertising screenshot

Source: Liftoff

Liftoff Programmatic Advertising video

What is programmatic advertising? Liftoff explains in the video below:

Liftoff Offices

Here are the central Liftoff offices located around the globe.

REDWOOD CITY, CA

900 Middlefield Rd
2nd floor
Redwood City, CA • 94063

NEW YORK, NY

434 W. 33rd Street
8th floor, Office 801- 802
New York, NY • 10001

LONDON

Moray House
23 – 31 Great Titchfield St, 2nd floor
Fitzrovia, London W1W 7PA

PARIS

33, rue du Mail,
75002 • Paris

SINGAPORE

The Work Project, Level 10
Parkview Square, 600 North Bridge Rd
Singapore 188778

TOKYO

39F WeWork Shibuya Scramble Square
Shibuya 2-24
Shibuya-Ku, Tokyo 150-6139

SEOUL

WeWork Gangnam Station II
7 Teheran-ro 5-gil
Gangnam-gu Seoul • 06134

Key People

Mark Ellis – CEO and Co-Founder

Mark is an entrepreneur and executive with experience building profitable businesses and highly productive teams, raising capital, and leading business development, corporate development and strategic planning efforts.

Liftoff Jobs and Careers

Liftoff lists available jobs and positions here with openings in their offices in New York, Tokyo, and London across roles in marketing, sales, and development.

You can find employee reviews of Liftoff on the company’s Glassdoor profile here.

Liftoff Info

Types:	App Installs, DSPs, In-game Advertising, Retargeting
Ad Formats:	In-App, Incentivized Ads, Interstitial, Native
Models:	CPA, CPI
Trading Models:	Programmatic, Self Service

Liftoff News

• 
  February 2024 User Acquisition Roundup: insights, trends, how-tos Posted on February 29, 2024 by Artem Dogtiev ...Optimizing, Testing, Generative AI, and Key Trends Paolo Vergani, Director, Creative Production at Liftoff, shares a recap of the company's recent webinar dedicated to ad creatives that do convert.

Liftoff Insights

• 
  Delivery app ad creative is overdue for a fresh take Posted on August 01, 2022 Invest in novel ad experiences Here’s something interesting I’ve noticed in my work at Liftoff & Vungle Creative Studio.

Articles from the Liftoff blog:

• 5 Ways to Boost Creative Performance With Generative AI 2023 was an explosive year for generative AI. Tools like ChatGPT, GitHub Copilot, and others have captured the imagination, and they’re also creating waves in mobile marketing. Although designing impactful...
• Introducing Liftoff’s 2024 Casual Gaming Apps Report The post-pandemic years have been tough for mobile gaming companies, but there is cause for optimism. According to data.ai, while downloads and in-app purchases are still lagging coming out of 2023, consumer...
• Understanding Gamification, Player Motivations, and Their Impact on Mobile UA The recipe for a successful marketing strategy usually goes like this: Identify your target audience, understand what makes them tick, and know how to keep them engaged. The video game industry has had...
• Audience Engagement Insights for the Full Mobile Ecosystem Competition for users’ time and attention has never been more fierce. Developers are hungry for actionable insights to help them get a leg up on their competitors. Liftoff now offers such insights exclusively...
• We Want You at Mobile Apps Unlocked 2024 The wait is almost over, Mobile Community. MAU (Mobile Apps Unlocked) 2024 returns to Las Vegas on April 2nd. We’ll be there. And we want to see you! Continue reading for all the deets on our kick-ass...

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