Appier

Appier is an ad tech company offering cross-screen marketing solutions to advertisers worldwide. Appier delivers marketing content to the right audiences, at the right time, on the right screen to drive app installs. The company offers the following:

Artificial intelligence-based analytics
Cross-screen targeting to reach high value users
Expertise in high growth Asian markets
Frequency capping across screens to control brand exposure

Appier Services

User Acquisition
On-site conversion
Engagement
Data Intelligence

Appier Info

Platforms:	-
Types:	App Installs
Groups:	AI Marketing, App Marketing, User Acquisition

Articles from the Appier blog:

Empowering the Beauty Industry: Utilizing GenAI to Target the Ideal Content for Mother's Day 2024 Applications for AI have been on the rise in the beauty industry. Major beauty brands are increasingly investing in virtual reality (VR), using AI for facial fusion and recognition analysis, skin type/color...
Unlocking Success in Mobile Gaming: A Step-by-Step Guide to ROAS Elevation and Real-world Examples When launching new games, marketers usually focus heavily on major platforms. Skai's 2024 report shows that about 80% of U.S. digital ad spending goes to these big publishers. However, while these...
We inspire inclusion at Appier How does an AI scientist start a company and run it successfully for more than a decade? This is a question our CEO and co-founder, Chih-han Yu, receives a lot in interviews. At the founding of the company,...
What is OMO? Mastering Marketing Strategies and Digital Landscapes In the rapidly evolving digital era, businesses are witnessing a fundamental transformation in their marketing strategies. OMO (Online-merge-Offline) marks a significant departure from traditional marketing...
How to Build a Winning Full-Funnel Marketing Strategy Getting conversions in today’s competitive market is tough. The latest stats show that as of November of 2021, nearly 70 percent of digital shopping carts and baskets were abandoned without checking...

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