REPLUG is a multi-award-winning mobile app marketing consulting agency, supporting mobile-first startups and traditional companies launching, scaling, and optimizing their mobile marketing activities.
- REPLUG supports its partners by focusing on key growth areas, such as:
- Mobile App Growth Consulting (Martech setup, iOS 14 support).
- Fully transparent Paid User Acquisition on Facebook, Google, Apple Search Ads, Snap, TikTok, and Twitter.
- App Store Optimization (ASO)
- User Engagement and mobile CRM
- Performance-driven creative assets design with our in-house studio
With 10+ years of experience in the mobile industry, our team has helped a wide variety of companies in verticals such as Fashion & Retail, eCommerce, Mobility, Entertainment, Finance, Dating, and Health & Fitness. Among REPLUG’s partners, there are companies such as Podimo, Nuri, Jodel, Moncler, Winelivery, Bring! Labs, upday, Stepler, Peek&Cloppenburg, BuddyFit, PhotoSì, Axel Springer, and many others.
To check some of the most recent Success Stories, you can visit: https://rplg.io/success-
Careers
Find out more about opportunities with Replug on our Careers page.
REPLUG Services
- Growth consulting
- App store optimization
- Paid acquisition
- Retention & CRM
- Creative studio
- Tracking & analysis
Team
Luca Mastrorocco
Luca is an AdTech veteran with over 10 years of experience in the digital and mobile industry. He has led the commercial growth at a global level for some of the biggest AdTech companies in Europe. In 2020, he co-founded REPLUG, an award-winning and international mobile app marketing consulting agency.
Office Location
HEADQUARTERS
Oranienburger Straße, 23
Berlin 10178, DE
Germany
REPLUG Data
Founded: | 2020 |
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Employees: | 10-50 |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
REPLUG Info
Platforms: | iOS |
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Types: | Agencies |
Groups: | App Marketing, App Store Optimization, Apple Search Ads, Growth Marketing, TikTok Marketing, User Acquisition |
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App Growth Awards 2023 - Finalists Announced Posted on October 30, 2023 by Fiona McGregor ...AdInMo MMP of the Year - AppsFlyer - Kochava - Adjust ASO Company - AppTweak - Redbox - REPLUG - AppAgent - ConsultMyApp - Aix User Acquisition Company - Wuzzon - Phiture - AVOW -....
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Are TikTok Spark Ads worth it? Posted on February 23, 2023 Furthermore, we will focus on REPLUG's two TikTok Spark Ads campaigns and overall outcomes to show you what to expect in terms of KPIs,....
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Holistic and systematic approaches to scaling paid user acquisition in 2023 Posted on February 13, 2023 A holistic approach At REPLUG, we saw the importance of reconsidering the approach to paid user acquisition and app marketing....
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How we leveraged Custom Product Pages to improve the conversion rate of our paid acquisition campaigns Posted on January 25, 2023 While we anxiously wait to get CPPs for other channels, at REPLUG, we have been extensively using this functionality for our clients’ campaigns, gathering learnings....
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User-generated content benefits: A practical guide to creating a strategy for app marketing Posted on November 09, 2022 REPLUG Coca-Cola was one of the first companies to master this approach (followed by many others),....
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Mobile app user onboarding: how product efficiency meets marketing effectiveness Posted on July 27, 2022 ...app user onboarding and increasing overall opt-ins and engagement? Get in contact with Lorenzo Rossi, REPLUG Co-founder & Head of Growth, at lorenzo@rplg.
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Mastering Your Paid User Acquisition Strategy Lorenzo Rossi and Ekin Gür Sönmez of REPLUG conducted a session at APS Berlin about strategies to master your paid user acquisition approach
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Boosting App Engagement using Offline Events Luca and Lorenzo of Replug, delivered a talk about boosting app engagement using offline events
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#70: App Growth Rocket model with Luca Mastrorocco, Co-Founder of REPLUG Are you interested in rockets? Do you watch SpaceX launches? Then, you know what a rocket is and the launch metaphor came to mobile apps from the space industry
- Trends in Mobile Creatives 2024 The mobile market has grown bigger, making almost 60% of traffic online. This can be attributed to mobile phones catching up with desktops in terms of performance and their inherent convenience. People...
- Strategic App Store Category Selection: Boost Your ASO with REPLUG In the world of mobile apps, the strategic choice of App Store categories is a key factor in determining an app’s trajectory of success.
- Brand Defense and Cannibalization in Apple Search Ads: A REPLUG Guide The Apple Search Ads (ASA) platform is designed to help people discover your app on the App Store and match customers at the right moments when they’re looking for the type of service you offer.
- Boosting App Revenue: Choosing Between Header Bidding and Waterfall Is your app’s ad space reaching its full potential? You built a fantastic app, but you just know it can be monetized even further.
- Guide to Alternative App Stores: New Opportunities for App Marketing In a space where Google Play and Apple’s App Store dominate app distribution, alternative app stores offer new perspectives for developers and marketers looking to diversify their reach and enter...
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