Bango

Put your ads in front of users that have recently paid in similar apps. Supercharge paid social ad performance and gain over 95% higher ROAS versus targeting with social ad platform or first-party data.

Not all ad targeting data is equal. We know who pays in apps because our data is sourced directly from the Bango Payments Platform – one of the biggest processors of in-app payments globally, across the major app stores.

Target your social ad campaigns with custom audiences built from real user purchase data from across the app ecosystem with Bango Audiences. Purchase data you can trust.

Custom audiences built from industrywide in-app purchase data
Shared directly to your Meta, TikTok, Snap and other social ad platforms
No integration or SDK required
Privacy compliant (GDPR and CCPA)
International coverage

Bango Features

Target your campaigns on: Facebook, TikTok, Instagram, Snap and Google
International coverage: break into new regions, expand across local and global markets
Privacy and regulatory compliant: IDFA and cookie free solution
Easy set up: No integration or SDK required

Office Locations

HEADQUARTERS

5 Westbrook Centre

Cambridge

United Kingdom

675 N 1st St #1180

San Jose, CA

United States

Av. Brg. Faria Lima

1451 - Jardim Paulistano

Brazil

Piazza della Repubblica, 14

Milano

Italy

3-chōme-1-3 Minamiaoyama

Minato City

Japan

1 Murtala Muhammed Dr, Ikoyi

Lagos

Nigeria

Bango Data

Employees:	201-500

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Bango Info

Platforms:	Android, BlackBerry, HTML5, iOS, macOS, Mobile Web, Responsive Web Apps, Unity, Windows Phone
Types:	App Ad Services
Groups:	App Marketing, User Acquisition

Bango News

The App-ocalypse – can audience targeting be saved? Posted on May 24, 2022 by Nayden Tafradzhiyski At Bango, we wanted to understand what this means for user acquisition.

Bango Insights

A Day in the life of a UA marketing manager on a mission to reach their perfect audience Posted on July 25, 2023 Bango Audiences Step 1.
How to take back control of your mobile app user acquisition targeting Posted on May 24, 2023 Learn trade secrets from app marketing experts from EastSide Game Studio, Appvertiser, Bango, and Upland.
How can we survive the App-ocalypse? Posted on March 15, 2022 ...needed for this more sophisticated form of targeting? That’s where custom audience providers like Bango come in.
UA case study: Nexon gain 3.9X higher ROAS for mobile game launch Posted on April 19, 2021 SIDE with a Bango Audience of payers in similar core RPG apps in Korea.
How IDFA consent changes present new opportunities for app marketing Posted on February 23, 2021 ...the reach of iOS users decreasing in the Facebook audiences they create so they are partnering with Bango to produce optimized Facebook audiences that allow highly focussed targeting of payers, which compensate....

Bango Podcasts

#99: Are we living through the App-ocalypse? with Brett Orlanski, SVP Product and Sales at Bango In every industry there are periods of slow gradual changes and very rapid ones, when companies have to adopt quickly and deal with the consequences of those changes to keep their business afloat

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