This replay is intended for Apple Search Ads practitioners. Redbox Mobile explore methods for increasing your performance on Apple Search Ads.

Fraser Sim (Head of Sales @ Redbox Mobile) & Tilly Roberts (Senior Product Owner @ Redbox Mobile) cover in depth:

✅ Why conservative bids can lead to higher tap costs
✅ How best to do keyword discovery
✅ The parts of your App Store Optimisation (ASO) strategy to review to help ASA and wrapping up with how to scale your campaigns

You can check out the full video below: