LifeStreet

LifeStreet is a global in-app advertising technology company. The StreetSmart demand side platform delivers engaged app users and gives you real-time information about your ad campaigns. Lifestreet can test hundreds of ad variations to find your best performing creative. LifeStreet offers:

100% visibility into your campaigns
Analytics and real-time reporting
StreetSmart DSP and Data Management Platform
A network that reaches over 600 million app users monthly

LifeStreet Services

LAT
Contextual targeting signals
Playable metrics
User Acquisition
Creative Services

LifeStreet Info

Platforms:	-
Types:	App Installs
Groups:	Mobile Marketing, User Acquisition

LifeStreet Insights

Leveraging Generative AI for mobile advertising success Posted on October 10, 2023
How rewarded inventory and playables can drive ROAS for performance marketers Posted on February 28, 2023 LifeStreet What are playable ads? Playable ads are an interactive ad format that allows users to play....
How to scale your UA strategy Posted on January 09, 2023
How machine learning boosts the power of non-personalized advertising Posted on March 30, 2022 ...and agencies, adapt their bidding strategies to continue to drive performance? One way we do this at LifeStreet is by leveraging machine learning systems that are designed to quickly and effectively ingest....
Why Android is worth your advertising dollars, now more than ever Posted on April 15, 2021 At LifeStreet our access to inventory sources follows these market trends.

LifeStreet Podcasts

#162: Generative AI in mobile ad campaigns with Levi Matkins, CEO of LifeStreet ChatGPT from OpenAI, Bard from Google, Llama from Meta, and a decent number of smaller players are firing on all cylinders to power the Generative AI revolution that took off late last year
#119: LTV in Mobile with Levi Matkins, CEO of LifeStreet At the heart of any sustainable business is knowing how much money you actually make with each client

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