CPS stands for Cost-Per-Sale, it is a payment model according to which advertisers are charged for sales generated by publishers via ads placed in the publishers mobile or desktop inventory. CPS is a specific case of a broader CPA (Cost-Per-Action) advertising payment model. CPS can be calculated with the following formula:
CPS = Total cost / Total sales number.
This metric significantly varies from one digital or physical product sold digitally to the other. This model is particularly beneficial to advertisers because it allows them to minimize their marketing and advertising costs.
In this directory, we’ve aggregated for you the best CPS Advertising Networks.
CPS advertising network screenshot
Source: AdColony
CPS Advertising Benefits
Once the creative assets for a CPS advertising campaign have been created, each sale is then tracked up to the point of purchase. It’s a valuable metric in this regard as it isn’t an estimate, but rather the actual total.
CPS advertising campaigns are a good choice for more traditional product offerings, allowing advertisers to track each sale of a product. This can work well in the mobile app space – examples include in-app purchases and other services purchased within an app.
It’s possible to measure the profitability during an ad campaign, but this doesn’t always reflect user behaviour; some will come back at a later date to purchase a product, and this is a potential shortcoming of CPS.
Other CPS benefits include:
- It’s a low-risk model, where every sale is trackable
- CPS offers analytics, visibility and control over the campaign
- Optimization is quick and easy to implement
Below we’ve listed the best CPS advertising networks and platforms so you can get up and running without hassle.
