Top Influencer Marketing Companies (2024)

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators.

Innovative technology and mass digitization have changed the ecosystem of communication, and social media platforms have emerged to be the preferred method of exchanging information, making influencers a powerful marketing tool.

The rapid development has urged marketers and advertisers to adapt their strategies and tactics to more modern standards, understanding the new wave of audience that are growing to consider influencers as the new experts.

In this guide, we will present to you a list of top influencer marketing companies and platforms to reach brand awareness on a more advanced level.

What is influencer marketing?

Influencer marketing is growing rapidly, with a predicted $370 million spend by 2027. That is largely, but not exclusively, due to brands relying on the established trust between the influencer and their audience to sell their products.

So with marketers drifting away from traditional advertising and focusing on influencers who are becoming the new, prime connection to target users, influencer marketing is the go-to strategy if you want your business to thrive in this evolved market.

In essence, influencer marketing is a type of social media marketing that utilizes content creators, a.k.a influencers, to push their products and services to the public and attract their target audience to (ideally) drive profitable customer action.

Influencer marketing is so successful because of the power social media holds in the digital landscape, with influencers being the main driving force of social media platforms.

But why do content creators play such an integral role in the media, and how are they able to form such a loyal following of like-minded individuals that place a great amount of trust into these influencers?

The top influencer marketing companies

Partnering with an influencer with a strong following on social media enables mobile app developers to promote their app to a highly engaged and targeted audience. We’ve listed the best influencer marketing companies below.

1. Moburst

Moburst is a full-service mobile marketing agency that specializes in mobile app marketing, user acquisition, and mobile strategy. The company is based in New York, with additional offices in Tel Aviv and San Francisco.

Moburst’s services include app store optimization, mobile media planning and buying, creative services, and data analysis. The company has worked with a wide range of clients, from startups to Fortune 500 companies across a variety of different industries.

Overview

Moburst was founded in 2013 by Gilad Bechar, who currently serves as the CEO of the company and co-founder Lior Eldan. Since its inception, Moburst has grown into a mobile marketing agency with a team of over 100 employees.

The company has won multiple awards for its work in mobile app marketing and user acquisition and has been recognized as one of the top marketing agencies in the world.

Services

Moburst provides its customers with the following services:

• Uses ASO techniques to optimize app titles, descriptions, and keywords to improve app visibility and increase the number of downloads
• Helps mobile businesses plan and execute influencer media campaigns to reach their target audience and acquire new users
• An in-house creative team can help businesses design and develop engaging app store creatives, video ads, and other marketing materials
• Uses data analysis tools to provide insights into user behavior, app performance, and other key metrics to help businesses make data-driven decisions

2. House of Marketers

House of Marketers is a full-service digital marketing agency that specializes in TikTok marketing. The agency helps businesses and brands reach their target audience on the popular social media app through influencer marketing, content creation, and advertising.

House of Marketers works with a network of TikTok influencers to create engaging and authentic content that resonates with users, helping mobile businesses increase their brand awareness and drive sales. The agency also offers TikTok ad creation and management services.

Overview

In 2020, Inigo Rivero co-founded House of Marketers to lead ambitious global brands on their journey using the power of TikTok.

Inigo quickly discovered how much more useful TikTok was in engaging and converting audiences than other platforms and now runs global TikTok campaigns across Europe, North America, South America, South East Asia, and UAE.

Services

House of Marketers provides its customers with the following services:

• Works with a network of TikTok influencers to create engaging and authentic content that resonates with users and helps businesses increase their brand awareness
• The agency’s team of social media experts and content creators can help businesses develop and produce high-quality TikTok content
• Enables app developers to create and run effective TikTok ad campaigns, targeting their ideal audience and maximizing their ROI
• The agency offers strategic consulting services that develop a comprehensive TikTok marketing strategy, including audience targeting, content planning, and campaign optimization

3. Favoured

Favoured is a data-driven full-funnel marketing agency that helps brands drive growth and revenue through effective marketing strategies. The agency offers a range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.

Favoured is focused on using data to drive results and optimize marketing campaigns. The agency uses a data-driven approach to develop custom marketing strategies that are tailored to each client’s specific needs and goals.

Through careful analysis of data and user behavior, they’re able to identify the most effective marketing channels and tactics to achieve desired outcomes.

Overview

Favoured is a relatively new marketing agency founded in 2017 by former Apple marketing lead Andy Willers and co-founder George Sharpe.

The agency operates in over 20 different time zones and has full video production capability in-house.

Services

Favoured provides its customers with the following services:

• They build multi-channel marketing campaigns that align with your brand and boost your visibility across the online world
• They work closely with businesses to distill the essence of who you are to create something that’s both attractive and functional
• Database of micro-influencers that are more cost-effective and have the capability to drive new leads
• They can boost your organic social media presence with influencer and UGC content

4. SEM Nexus

SEM Nexus is a digital marketing agency that specializes in search engine optimization (SEO) and pay-per-click (PPC) advertising. They help businesses improve their online visibility and drive more traffic to their websites through a variety of digital marketing strategies.

SEM Nexus offers customized solutions for businesses of all sizes, from small startups to large corporations. They are best known for their data-driven approach and focus on delivering measurable results for their clients.

Overview

SEM Nexus was founded in 2017 by Michael Kordvani, who brings his passion to the startup mobile app marketing world by providing bootstrapped startup founders the means to succeed.

They attribute a lot of their success to their affordable pricing and agile process, which has made them capable of putting more of a client’s budget into growth.

Services

SEM Nexus provides its customers with the following services:

• Optimizing websites to rank higher in search engine results pages (SERPs) and driving more organic traffic
• You choose the influencer, and their team will take care of contracts, script-writing, scheduling, tracking, and payment
• Leveraging social media platforms to reach and engage with target audiences and drive traffic to websites
• They have a database of thousands of influencers across all major platforms and can locate one for every brand and every budget

5. Intellifluence

Intellifluence is an influencer marketing platform that connects brands with influencers to help them promote their products and services. The platform allows businesses to create campaigns and collaborate with influencers to create sponsored content such as product reviews, social media posts, and blog articles.

Intellifluence has a large network of influencers across various niches, including beauty, fashion, food, parenting, and more. The platform also provides tools for businesses to track campaign performance and measure ROI.

Overview

Intellifluence was founded in 2016 by Joe Sinkwitz, who has over 25 years of experience in SEO, and Terry Godier, an experienced SEO and web developer.

The platform features an influencer marketing network of over 200,000 verified creators; each influencer has specifically opted to work with brands.

Services

Intellifluence provides its customers with the following services:

• Uses advanced search filters to find influencers based on criteria such as niche, location, audience size, and engagement rate
• Creates and manages influencer marketing campaigns from start to finish, including campaign strategy, content creation, and influencer management
• Identifies and reaches out to potential influencers to collaborate on campaigns
• Workes with influencers to create sponsored content such as social media posts, blog articles, and product reviews

6. Famesters

Famesters is a full-cycle influencer marketing agency that allows content creators and influencers to connect with brands, creating powerful collaborations, by offering exclusive content, experiences, and merchandise.

They help creators build a dedicated fanbase and generate revenue by achieving performance goals and growing brand’s ROI. Famesters also offers various services and analytics to help creators track their earnings and engagement.

Overview

Famesters was founded in 2017, with 5+ years of solid experience, over 10K implemented campaigns and serving over 1000 clients from a range of business niches.

The team’s mission is to create outstanding cases and meet ambitious challenges. Their expertise is based on performance marketing where an influencer is a source of traffic, and not just a celebrity.

Services

Famesters provides its customers with the following services:

• Crafting creative influencer marketing strategy for brand amplification
• Influencer search and tailored influencer partnerships to boost brands
• Mastering distribution strategy via the right medium, unleashing the power of strategic content placement for brands
• Measure influencer marketing campaigns and provide detailed reports, leveraging state-of-the-art metrics to make data-driven decisions

7. Zorka.Agency

Zorka.Agency is a digital marketing agency that specializes in mobile app marketing. They offer a range of services, including app store optimization, user acquisition, and mobile app analytics.

Zorka works with a variety of different clients, from startups to established brands, and has a team of experienced professionals who are dedicated to driving results for clients.

Overview

Zorka.Agency was founded in 2014 by Dmitriy Pavlovskiy. The company is headquartered in Minsk, Belarus, and has a team of over 50 professionals who work with clients from all over the world.

Since its inception, Zorka.Agency has helped many businesses achieve their marketing goals and establish a strong presence in the mobile app market.

Services

Zorka.Agency provides its customers with the following services:

• Helps brands to optimize their app store listings to increase visibility and downloads
• Acquires users through various channels such as social media, paid advertising, and influencer marketing
• Enables businesses to track and analyze user behavior to improve user engagement and retention
• Provides strategic guidance to help brands achieve their marketing goals

8. OK Cool

OK Cool is a distributed team of professionals specialized in strategy and scaling brands on TikTok. With innovative content production and paid marketing, they have the talent to humanize brands.

OK Cool helps businesses activate their communities using creative consultants and specialist social media partners, those that will take your brand to the next level.

Overview

OK Cool was founded in 2016 by founder and creative director Liz Stone. When TikTok approached OK Cool in January 2020, it was looking for an agency that could tell the story of the platform and invite brands to explore the potential of driving growth.

OK Cool quickly identified that TikTok needed to humanize its platform and give itself a unique personality. OK Cool has since delivered seven virtual events, created 48 films, 12 live broadcasts, 8,000 pieces of branded merch, and 18 tutorials.

Services

OK Cool provides its customers with the following services:

• Creator and influencer strategy backed by a team of experts who know how to get things moving
• Gaming consultancy and live events that help you level up your brand
• Social listening and community management, including managing influencers directly
• Full campaign development from start to finish with as much input as required

9. Distract

Distract is a digital marketing agency based in the UK that offers a range of services, including social media management, PPC advertising, SEO, email marketing, and web design.

They work with clients across various industries and have a team of experts who specialize in different aspects of digital marketing. The agency aims to help brands grow their online presence and achieve their marketing goals through effective campaigns and strategies.

Overview

Distract was founded in 2015 by Peter Watson-Wailes and Bradley McKenny. The company is based in Lincoln, UK, and has since grown to become a full-service digital marketing agency with a team of over 30 professionals.

The founders started the agency with the goal of providing high-quality digital marketing services to businesses of all sizes and have since worked with a range of clients across various industries. Top clients include the University of Lincoln, Vets Now, and RNID.

Services

Distract provides its customers with the following services:

• They work with a network of influencers across different industries to create campaigns that are tailored to businesses’ specific needs
• Influencer marketing services include identifying the right influencers for businesses, creating and executing campaigns, and measuring the success of campaigns through analytics
• They create and run targeted ads to drive traffic and leads to businesses’ websites
• They create valuable and relevant content to attract and engage target audiences

10. The Outloud Group

The Outloud Group is a full-service marketing agency that specializes in influencer marketing. Their services include influencer identification, campaign strategy, content creation, and more.

The Outloud Group works with a wide range of clients across different industries, including fashion, beauty, and lifestyle. The agency is known for its data-driven approach to influencer marketing, which helps its clients achieve their marketing goals.

Overview

The Outloud Group agency was founded in 2008 by Joel Beckett and is headquartered in Detroit.

The team has worked with a number of well-known brands, including L’Oreal, Sephora, and American Eagle Outfitters, and is backed by over 15 years of influencer experience.

Services

The Outloud Group provides its customers with the following services:

• They help brands find the right influencers for their campaigns by leveraging data and analytics
• They work with brands to develop a campaign strategy that aligns with their marketing goals
• They collaborate with influencers to create high-quality content that resonates with their target audience
• They manage influencer campaigns from start to finish, including influencer outreach, contract negotiation, and reporting

What is an influencer?

It is probably best to first understand what an influencer is before diving into their magical abilities they seem to possess to have become a fundamental marketing strategy today.

While there are many types of influencers, this term usually points to a common definition that describes a person with a well-established online media presence. They create content within a specific niche, in the form of video, image or blogs, attracting their audience to ‘follow’ them and their talent.

These individuals become loyal ‘followers’ that follow the content and conversations of the influencer, forming a virtual bond, and trusting and believing in the topics, discussions and work that they share with their audience.

Connecting social media influencers with brands

Influencers typically narrow their content down to a niche area, focusing their conversation and engagement around particular topics. Their followers are therefore individuals who share the same interests, often looking to acquire more information about said topic by consuming content of the influencer.

With social media providing a kind of freedom to really anyone to set up an account and become a content creator, users are able to work themselves up to a certain virtual status where their following even idolizes them.

They become figures that possess the power to educate, engage and ‘influence’ a large number of people, revolutionizing and democratizing communication, and, therefore, the marketing ecosystem, allowing people of all types to take on an authoritative role in society to advertise a brand.

Why is influencer marketing important?

Influence marketing is a fast-growing marketing channel, making partnerships with brands and creators ideally profitable. With the global influencer marketing market value standing at about 13.8 billion U.S. dollars as of 2021, this concept continues to mature as a prime industry in the field.

Facilitating specific brands to sell their products and services via their endorsement on social media platforms with an extremely large follower base, 89% of marketers consider Instagram alone an important platform for their influencer marketing campaigns, followed by YouTube with 70%.

In a way, influencer marketing presents an iteration of a movie or music celebrity endorsement of products that took off back in the 40s and 50s, but on a much larger scale. And with today’s extreme proliferation of social media, we see that among hundreds of millions of users, some get to be extremely popular. This way they can influence people’s decisions on what to try, purchase or subscribe to.

These days people don’t really engage anymore with traditional brand ads as they used to. Therefore, brands needed another more creative way to reach out to their potential customers, and so the influencer marketing strategy has emerged as the prime method to adapt to this new digital marketing environment.

How does influencer marketing work?

Now that we understand how powerful and effective influencer marketing is within social media platforms, you may be curious to know how exactly this concept works in order to incorporate it into your own marketing plan.

Like any other marketing concept, successful influencer marketing is achieved through bespoke tactics and strategies as well as a detailed and methodical approach. So what are the concrete steps to influencer marketing?

We’ll walk you through the key components a successful strategy needs to have a great impact on your brand, drastically increasing the pace of profitable actions by your newly acquired customers.

Define your brand goals

It all comes down to your brand goals. You are looking to drive traffic and increase visibility to your brand – right? So, naturally you need to understand the ins and outs of your brand and its objectives to build an effective influencer marketing strategy that will serve all components of your business accurately.

Lay out all of the products and services that you offer and determine realistic goals that you would like for your brand to achieve, including any key metrics you want to reach, such as conversion rates, download or install rates.

It is also important to set measurable goals that you can track and report on throughout your influencer marketing campaign.

Know your ‘influencees’

Every marketing strategy needs extensive research around the brand’s target audience. You want to create an effective influencer marketing strategy that speaks to the right people in order to actually achieve your goals in increasing awareness, and ultimately, profit.

The best way to understand who exactly you are trying to ‘influence’ is to do some research into your competitors who are promoting a similar brand to yours on the relevant social media platforms. Then look into the users that are interacting with their ad posts.

This way you can develop audience personas to define your target audience, associating them with accurate attributes that can greatly help you tweak your strategy to match the qualities you are looking for in your influencers.

Choose the right influencers

So, what else does an influencer marketing plan need? You guessed it, the right influencer.

An online creator may be fitting to your brand, producing similar content on their platforms, but they also need to have the right stats as well.

Ask yourself the following set of questions to really determine if they are the right influencer to promote your brand:

To answer these questions sufficiently to get the most out of your tailored strategy, influencer marketing agencies will help you gain the most accurate answers and data, guiding you ultimately to successful influencer marketing.

Reach out

Now that you have compiled a list of influencers that you believe will be of value to your brand, you can start your communication by interacting with their content organically. This includes liking their posts, commenting where appropriate as well as sharing and promoting their content.

Gradually, you can send out a direct message suggesting a collaboration. If they have provided an email address in their bio, feel free to send them an email as well. However, whichever contact method you choose, make sure to make your message personal. Avoid sending out a mass email or a generic message.

Collaborate

Once you have successfully convinced creators to promote your brand, make sure your influencer marketing campaign is truly a collaboration in which you and your creator will each contribute equally to the project.

Remember that creators take great pride and ownership in their content. And they are the experts in creating content, earning them the title of an influencer. So, you want to make sure you trust in their abilities to give the best quality of their work.

Leave it to your influencer to showcase their creativity for your brand, but also feel free to provide some guidelines about what you envision for your campaign, making sure both parties are on the same page.

Track & measure the process

Once you have launched your influencer marketing campaign, you want to keep track of your progress and measure the effectiveness of your collaboration efforts. It can be easy to get lost in the vanity metrics of likes and comments, but it is crucial to prioritize ROI stats as well for more valuable insights into your results.

As you laid out the KPIs for your campaign in the initial stages, it would be helpful to track progress of these metrics as well to calculate the impact of your strategy for the success of your brand.

When tracking and measuring your results, the first thing marketers tend to first look at is if conversion rates have increased. While this is important too, when it comes to influencer marketing, there is a deeper focus on attracting users as this leads to more sustainable success in sales.

Here are the three core goals you want to keep in mind when analyzing your campaign’s performance:

Influencer marketing is a unique and creative way to gain more attraction to your brand, and its products and services. Creators are utilizing new content formats to promote brands, including reels, photography and short videos to attract their users.

Influencers’ followers are modern business’ new potential customers, so you want to switch your focus from sales and transaction rates to the creators’ followers, and their interests and demands to better nurture your campaign.

But in this newly evolved realm of social media marketing and the rise of influencers as a common marketing partner these days, it is easy to be confused about where to start to join this new trending format of advertising.

What are influencer marketing platforms?

Influencer marketing platforms are one of the places where you can kickstart your campaign. Unlike agencies, an influencer marketing platform is a digitized tool that helps brands run more efficient campaigns.

These tools are commonly used by brands as well as agencies and feature extensive functions that can optimize the process of your influencer marketing practices. For example, they may provide a large searchable database of potential and available influencers, third-party data analytics tools as well as brand-influencer relationship or campaign management.

Influencer platforms serve as a kind of support for all parties in influencer marketing, evaluating potential influencers and making sure they are most suitable to your brand. And as online creators gain more authoritative status with the rise in popularity of new media formats, influencer marketing platforms have expanded their services even more.

Here are the main offerings influencer platforms typically provide as an efficient software solution for brands and agencies:

• Mass influencer databases, with valid stats
• Influencer content amplification
• Third-party analytics
• Influencer marketplace
• Campaign & relationship management

Influencer marketing tools are essential to help create a successful campaign with creators, all contributing to a well-oiled machine that will attract new target groups and drive a new wave of awareness to your unique brand. Nonetheless, influencer agencies go hand in hand with influencer marketing platforms.

So, it is a great idea to partner with one of our top influencer marketing companies to really get the most out of your campaigns and get the results you envisioned when first creating your marketing plan.

What do influencer marketing agencies & platforms do?

You want to partner with influencer marketing agencies that can help you in specific areas of your brand, providing just the support and expertise that you need to successfully run your influencer marketing campaign.

Influencer marketing platforms, moreover, offer a direct way for brands to connect and work with influencers that are listed on a particular platform. Essentially, these platforms help influencers to monetize their social media channels and brands to reach out to their potential customers or increase engagement with their current ones.

Unlike collaborating with traditional marketing agencies, influencer marketing companies provide more specialised expertise and know-how surrounding the ecosystem of social media, including what media formats are currently trending as well as experience to work with brands and creators of all sizes.

In essence, influencer marketing companies have a variety of trusted influencer they work with, and can therefore add extensive value to your business, providing expert analysis to achieve your brand goals in no time.

Typically, influencer marketing platforms focus on the following functions:

The ecosystem of influencer marketing platforms

Partner with top influencer marketing companies

The crucial role that an influencer marketing platform plays for a brand is that it helps understand the users that follow a particular influencer and what impact and value that influencer can offer said brand. Some influencer marketing platforms also offer a service layer in which they help source influencers as well as manage campaigns and develop creatives.

There are influencer marketing platforms that focus on a particular platform, such as Instagram, Snapchat, YouTube. However, the majority operate across a number of different social channels. Similarly, some influencer marketplaces are known for sourcing influencers in particular areas of the market or verticals whereas others have a wider positioning.

Now that we have covered the realm of influencer marketing and the impactful role influencer marketing companies play, we are ready to present to you our carefully selected list of the top influencer marketing platforms.

Partner with one of our trusted influencer agencies that make sure your marketing campaign runs smoothly and efficiently, providing expert assessments and in-depth reports upon campaign completion.

List of influencer marketing companies