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Insights

Opinion, how-tos, thought leadership and analysis from global app and social media industry

What Apple’s SKAN 5.0 means for marketers

How AI will help game developers create more engaging player experiences

Promoting an iGaming app with limited options

The B.I.G. Opportunity in Mobile Gaming Monetization

Boosting your app’s visibility & user base: a complete guide

How to make surveys more human

5 Key Strategies to Maximize Omnichannel User Experience

Driving low-cost TikTok app installs & In-App sales [Guide]

Qualitative research: key to product success & budgets

Retailers struggle to retain app acquisition gains

Top Global App Categories by Popularity & Cost

Demystifying AI: A Deep dive into the pros and cons of AI for ASO

SuperPlay allocates a daily ad spend of $500,000 on Gamelight’s platform

3 Observations that can Impact your ASO on the Apple Vision Pro

Apple Search Ads in Brazil and around the world: How to launch and scale

The power of native ads for mobile advertising

Decoding the impact of DMA regulations for mobile app developers

Exploring the common promotions and events in shopping apps in Japan

How to craft personalized SMS campaigns that drive engagement

CPI for mobile games in 2024: Everything you need to know

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